Major Growth Influencing Factors:

Factors such as technology advancements; expansion of petrochemical & material manufacturing industries; growing stringency of the regulatory framework for product safety compliance in cosmeceutical, biotechnology, & pharmaceutical industries; and rising public-private investments to support product innovation are driving the growth of the rheometer market. However, the high cost of viscometers and rheometers is expected to restrain the growth of this market during the forecast period.

Expected Revenue Surge:

The global rheometer market is projected to reach USD 878.6 million by 2023 from USD 721.5 million in 2018, at a CAGR of 4.0%.

Global Key Players:

The major players in the market are Brookfield Engineering Laboratories (US), Anton Paar (Austria), Spectris (UK), Waters Corporation (US), and Cannon Instrument Company.

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Different Growth Strategies Adopted by Them:

Analysis of the market developments between 2014 and 2018 reveals that several growth strategies, such as product launches, expansions, mergers, and agreements were adopted by the market players to strengthen their product portfolios and maintain a competitive position in the rheometers and viscometers market. Among these business strategies, product launches and market expansions were the most widely adopted growth strategies by players in the market.

Spectris (UK) dominated the global rheometers and viscometers market in 2017. The company has a strong foothold in this market, with a broad range of viscometers and rheometers for various sample types, including resins, coatings, pastes, gels, suspensions, and slurries. The company has a strong geographic presence in more than 30 countries, such as the US, the UK, India, Germany, Switzerland, Denmark, and Canada. In the past four years, Spectris continued to strengthen its R&D capabilities and product portfolio to help expand its consumer base and offer novel products. The company also focused on strategic mergers. In 2016, the company merged with Panalytical (Netherlands) to strengthen its product portfolio and expand its customer base.

Anton Paar (Austria) held the second position in the global rheometer and viscometers market in 2017. The company has a prominent presence in major markets, such as the US, the UK, Germany, Austria, India, France, the Czech Republic, China, Chile, Denmark, Japan, Italy, and Malaysia. The company focuses on strengthening its product portfolio. Between 2014 and 2018, Anton Paar commercialized several products, such as the ViscoQC 100, SVM 2001, SVM 3001 Stabinger, SVM 4001 Viscometer, and powder rheometers. The company also continues to expand its manufacturing and R&D facilities to increase its market share. Anton Paar established a new manufacturing facility in Bosnia and expanded its laboratory facilities in Austria in 2017 and 2016, respectively.

End Users:

On the basis of end user, the viscometer market is segmented into petroleum product manufacturers & petrochemical refineries; pharmaceutical, cosmeceutical, and biotechnology companies; chemical and material manufacturers; food and beverage manufacturers; and research & academia, and other end users. The petroleum product manufacturers & petrochemical refineries segment is expected to account for the highest growth rate of the rheometer and viscometer market during the forecast period. The high growth can be attributed to the rising production output & capabilities of major product manufacturers.

Geographical Growth Dynamics:

This report covers the market across four major regions, namely, North America, Europe, the Asia Pacific, and the RoW. North America is expected to command the largest share of the market in 2018. Dominant position of North America in the global viscometer market is attributed to the ongoing technological advancements in the field of rheometers and viscometers, growing number of disease diagnostic procedures based on viscosity/rheology analysis, strong presence of major device manufacturers, and the wide availability of rheometers and viscometers in the region (owing to the strong distribution networks of major product manufacturers in North America).

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