Indian Artizans- an omnichannel marketplace for Indian fashion and decor under the banner of InCraft Fashion Venture private limited has picked up 60% stake in Kolkata's designer Debarun Mukherjee's label. Mukherjee's brand Debarun was launched in 2006.

Indian Artizans is backed by Delhi-based Scale Ventures and on behalf of the portal; Rahul Narvekar, co-founder, and director, scale ventures, and investor director, InCraft Fashion Venture has joined the board of Debarun.

Indian Artizans is a host to designers like Jayati Goenka, ANS by Astha and Sidharth who work closely with the weavers to create products which are well received by the target audience. Similarly, Debarun Mukherjee shall also work closely with the artisans to design products for the contemporary consumer.

"The association is a strategic decision as the idiosyncrasies of Debarun and Indian Artizans match. Both the brands believe in bringing a change in the lives of the weavers and artisans of India. Under the banner of Indian Artizans, I want to incubate different designers who will work closely with the weavers all across India to create products which will go hand in glove with the sensibilities of the modern consumer," said Rahul Narvekar, co-founder and director, scale ventures and investor director, Indian Artizans.

"As a couture and luxury pret brand, concentrating on Indian sensibilities and classical crafts, our association would aim to create a double sided network effect by accessing more of India's heritage weaves and crafts while increasing our reach nationally and internationally thus truly setting the stage for taking Indian fashion onto a global pedestal," said Mukherjee.