4th December 2019, Phoenix Az- As we all know that, a lot of companies are under the impression that the only goal of SEO is to let their websites visible on the top 10 search results. That’s not entirely true though. This is why ‘Kallen Media – web design agency ’ owner has decided to offer solid SEO strategies along with the web design that helps clients nurture conversions from prospects.
Yes, Search engine marketing service helps your website gain quality traffic, attract the right visitors and improve your online brand’s visibility without having to pay for those clicks. But it can also do so much more when done properly. Fortunately, our solid SEO practices can help you drive better conversion results says- CEO of Kallen Media LLC, Tempe.
- Strategic keyword strategy
Unless you are a majorly recognized a brand, your SEO efforts should be more focused on targeting highly-relevant long-tail phrases keywords and less concerned with ranking for competitive and popular terms that convert at lower rates. You know that users who search for these phrases on Google are more likely to find what they’re looking for and more likely to convert.
- A landing page that aligns with user intent
Say, your website sells footwear. User searches for the term ‘’online footwear’’. Unless you have created a category landing page populated with footwears. Google will not able to rank you anywhere from that search term.
The point is that SEO is crucial in helping match the user intent by providing the most relevant web pages as the ‘entry points’ for users. Ask the best web design agency Tempe to create content-rich landing pages that lead to conversions.
- Improve page loading times
Yes, Google considers page loading time while determining the rankings because users absolutely hate websites that have slow load times. It not only increases the site bounce rates, but Google also penalizes the slow-loading websites. A fast loading website means an excellent user experience, which means search engines will also index your website and rank your site higher and great user experience always leads to conversions.
- Offer a better mobile experience
‘According to Google, more and more searches are carried out on mobile devices since 2015 than on desktop or laptop. That’s probably why Google has stated time again that content and website design that is not easily accessible from mobile will not rank well.
‘’The company recommends businesses to focus on making their mobile-friendly website content because it offers a much better user experience than one that doesn’t. Make sure all pages are mobile-optimized in this digital world added CEO of Kallen Media’’.
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