As per the research, the global coding and marking market is expected to grow from $2,879.9 million in 2016 to $5,310.5 million by 2023. The rapidly growing food and beverages and healthcare industry especially in emerging economies of India, China, Brazil is generating significant demand for coding and marking. Different software and coders are designed to create a different mark for every product, which makes them easy to track during transportation.

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As per the findings of research, the global coding and marking market has been segmented into end-use, technology, and region. In 2016, coding market for food and beverages accounted for the largest share in global coding and marking market. On the other hand, continuous inkjet printer segment is expected to dominate the global coding and marking market on the basis of technology. Additionally, the positive growth in cosmetics, chemical and food and beverage industries is driving the packaging market across the world, which is expected to support further growth in the coding and marking market worldwide.

Asia-Pacific and Europe were the major regions in the global coding and marking market in 2016. The regions are expected to dominate the global market during the forecast period. China, India, Japan and South Korea are witnessing significant increase in the use of liquid packaging in food and beverages industry, which is driving the growth of coding and marking market. Additionally, the growth in the pharmaceutical market in Asia-Pacific has spurred growth in the pharmaceutical packaging and coding and market.

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The rising demand from the food and beverage, pharmaceutical and cosmetic industries are one of the primary factors driving the market. These industries capture the major market due to high demand at the customers’ end. The change in the lifestyle is directly impacting the buying decisions of the customers. For the packaging industry, trends such as rising sales of packaged food, bottled water, fruit juice and milk drink have driven the global packaging and coding and marking market. Growth in the pharmaceutical packaging industry is supported by increasing demand for blister packaging and technological advancements taking place in the field of pharmaceutical packaging.

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