Paper and board are made from natural fibers which are recyclable. Carton boxes are effective packaging solution, which offers protection against breakage and damage during transit or storage. This packaging has application in various end-use industries such as food and beverages, electronics, consumer goods, healthcare, and personal care and cosmetic industry.

Market Dynamics:-
Rising government support for e-Commerce or online retailing fueled demand for board packaging across the globe in 2018. According to the data provided by the US Department of Commerce and International Trade Administration, in 2016, the Malaysian Ministry of International Trade and Industry (MITI) launched a new e-Commerce initiative, in order to focus on small and medium-sized enterprises under e-Commerce and to expand market access for over 87 million digital customers in ASEAN region.

Market Outlook:-
Europe accounted for significant market share in the global board packaging market in 2018, owing to new product launches of board packaging by key players to strengthen their position in the market. For instance, in 2019, Smurfit Kappa Company launched new corrugated board range named as TopClip for beverages in the market. The new TopClip features two die-cut holes so it can be handled easily in store. The product is specially designed to replace single use plastic for bundling canned and bottled beverages. It is plastic-free and 100% recyclable, renewable, and biodegradable.

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Market Taxonomy:-
On the basis of product type, the global board packaging market is segmented into:
• Corrugated Board
• Paperboard
On the basis of end-use industry, the global board packaging market is segmented into:
• Food & Beverages
• Personal and Household Care
• Healthcare
• Consumer Goods
• Others (Cosmetic, Electronics, etc.)

Key Players
Key players operating in the global board packaging market include International Paper Company, The Smurfit Kappa Group plc, WestRock Company, Cascades Inc., Amcor plc., Graphic Packaging International, LLC, Stora Enso OYJ, All Packaging Company, and Georgia-Pacific.

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