Market Scenario

Global Immunity Boosting Food Products Market size was valued at USD 15.4 Billion in 2018 and is projected to grow at CAGR 7.6% from 2019 to 2025. The demand for immunity boosting food products is increasing owing to the rising number of health issues among consumers worldwide. The Immunity Boosting Food Products Industry has registered tremendous growth in the last few years. Lack of immunity owing to the prevalence of unhealthy lifestyles has triggered the growth of immunity boosting food products market.

Growth Opportunities in the Market

Preference for Fruits & Vegetables: The fruits and vegetables segment dominated the global immunity boosting food products market in 2018 and is expected to remain the largest during the forecast period. Fruits and vegetables are the most common and readily available food products worldwide. Its affordability, as well as easy accessibility for various age groups, makes its dominant segment during the forecasted period.

Non-Store-Based Distribution Channels Gaining Popularity Across the Globe: The non-store-based segment is projected to register the higher growth rate during the forecast period. Manufacturers of immunity boosting food products are inclining toward non-store-based distribution channels for the sales of their products.

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Key Players

Danone SA (France)
Nestle S.A. (Switzerland)
Blue Diamond Growers (US)
Diamond Foods, LLC. (US)
Dole Food Company, Inc. (US)
Pinnacle Foods Corp. (US)
Olam International (Singapore)
Hines Nut Company (US)
Fonterra group Cooperative Limited (New Zealand)
Associated British Foods Plc (UK)
Segmentation

By Product Type Fruits & Vegetables: This segment accounted for the largest market share in 2018 and is further anticipated to dominate during the forecasted period. Fruits and vegetables are some of the most common immunity boosting food products. Its easy accessibility, affordability, and suitability for various age groups make it a dominant segment.

By Distribution Channel Store-Based: Most immunity-boosting food products are sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, specialty stores/pharmacies, convenience stores, and others. The supermarkets & hypermarkets segment dominated the market in 2018.

Asia-Pacific: Asia-Pacific is expected to be a revenue pocket for immunity boosting food products. The increasing number of emerging economies, especially in South East Asia, is anticipated to create an opportunistic market for the existing players.

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