Bubble Tea Market Insights

Bubble Tea is one of the popular non-alcoholic beverage drinks which was first introduced in Taiwan in the 1980s. The bubble tea is also known as pearl milk tea or bubble milk tea. The main constituent of the bubble tea is the tea along with the flavored chewy tapioca balls. The bubble tea is extremely popular in the Asian countries such as China, Thailand, and Taiwan and has started penetrating in the other parts of the world.

One of the key factors supporting the growth of the bubble tea is the health benefits that it offer, apart, from the availability of it in the different flavors. The growing fitness and health conscious population and rising number of tea consuming population are few of the factors which are driving the global bubble tea market. Further, low cost and the gradual shift of the tea lovers from traditional teas to the flavored teas are further boosting the growth of the bubble tea market. However, the availability of substitute drinks such as coffee and side effects after consuming excess tea and added artificial colors in the bubble tea are some of the factors which are hindering the market growth.

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Various notable players operating in the market, include the Bubble Tea Company, Bubble Tea House Company, CuppoTee Company, Ten Ren’s Tea Time, Boba Box Limited, Gong Cha USA, Tazo Bubble Tea Company, Lollicup USA Inc., Sumo’s (M) Sdn Bhd, and Fokus Inc. Most of the players in the market are focusing on introducing new bubble tea varieties to attract tea lovers. For instance, in September 2018, Cheese bubble tea debuted in the US’s tea market after getting popular in Asian markets.

The global bubble tea market has been segmented based on type, flavor type, the point of sales and key geographies. Based on the type, the market is segmented into green tea, black tea, Oolong tea, and white tea. Based on flavor type the market is segmented into original, chocolate, fruit, coffee and others. Based on Point of Sales, the market is categorized into online, retail stores and supermarkets.

The research report “global bubble tea market” provides in-depth analysis of global bubble tea market on the basis of type, flavor type, the point of sales and major geographies for the forecast period from 2018 to 2025. The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for the global bubble tea market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2018. The competitive landscape section of the report captures and highlights the recent developments in the market.

Key questions answered in this research report:
1. At what pace is bubble tea market growing? What will be the growth trend in the future?
2. What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3. What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the bubble tea market?
4. What are the various application areas and how they are poised to grow?

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Market Segmentation
By Type
• Green tea
• Black tea
• Oolong tea
• White tea

By Flavor Type
• Original
• Chocolate
• Fruit
• Coffee
• Others

By Point of Sales
• Online
• Retail stores
• Supermarkets

By Geography
• North America
As a part of the customization
o By Type
o By Flavor Type
o By Point of Sales
o US
o Canada
o Mexico

Europe
As a part of the customization
o By Type
o By Flavor Type
o By Point of Sales
o UK
o Germany
o Spain
o Rest of Europe
Asia-Pacific
As a part of the customization
o By Type
o By Flavor Type
o By Point of Sales
o China
o Australia
o India
o Rest of APAC
ROW
As a part of the customization
o By Type
o By Flavor Type
o By Point of Sales
o Brazil
o South Africa
o GCC countries
o Rest of world (remaining countries of the LAMEA region)

Leading market players
• The Bubble Tea Company
• Bubble Tea House Company
• CuppoTee Company
• Ten Ren’s Tea Time
• Boba Box Limited
• Gong Cha USA
• Tazo Bubble Tea Company
• Lollicup USA Inc.
• Sumo’s (M) Sdn Bhd
• Fokus Inc.

*Other prominent players in the market which can be profiled as a part of customization:
• Troika JC Inc.
• DavidsTea
• Twinings

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