Customer Success Platforms provides a set of tools which assist in ensuring to provide the customers required outcomes when they are using any sort of a vendor’s service or product. The customer success platform centralizes all the data of the customer into an accessible 360-degree view of the customer. The information might consist product usage, adoption, upsells and other customer signals.

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The factors responsible for driving the growth of global customer success platforms includes the easier and fast product adoption, reduced churn and higher up-selling opportunities. The ability to scale and automate business along with the feature to engage customers throughout the lifecycle is further leading to the demand for the customer success platforms in the market globally. The increasing data value as a result of digitization is creating demand for global customer success platforms market. The capability of identifying the cross-sell and up-sell opportunities and prioritizing the areas of response is propelling the growth of global customer success platforms market. In addition, the rising technological advancements including Artificial Intelligence and Machine Learning is paving a way for global customer success platforms market in the forecast period. The data challenges and the privacy concerns are some factors restraining the growth of global customer success platforms market. The other factor resulting in hindering the growth of global customer success platform market is the challenges faced in the synchronization and aggregation of data from several tools.

In terms of geography, North America is expected to hold the largest share in 2018 due to the presence of several key manufacturers in this region and also due the high economy development of several countries including U.S, Canada among others. The well developed infrastructure along with the high consumers acceptance for the latest technologies leads to a rise in demand for customer success platforms in this region.

Various notable players operating in the global customer success platforms market including Gainsight, Salesforce.com Inc., Natero, Totango, Amity, Strikedeck, ChurnZero Inc., ClientSuccess, Bolstra, and Salesmachine Inc. among others.

The global customer success platforms market has been segmented on the basis of deployment type, component, organization size, application, industry vertical and key geographies. Based on deployment type, the market is segmented into on-premises and cloud. Based on component, the market is segmented into solution and services. Based on technology, the market is segmented into acid hydrolysis and enzymatic hydrolysis. On the basis of organization size, the market is categorized into small & medium enterprises and large enterprises. On the basis of application, the market is segmented into customer experience management, sales and marketing management, risk & compliance management and others. Based on industry vertical, the market is segmented into BFSI, retail and eCommerce, healthcare and lifescience, IT& telecom, government& public safety and others.

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Key questions answered in this research report:
1- At what pace is global customer success platforms market growing? What will be the growth trend in the future?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global customer success platforms market?
4- What are the various application areas and how they are poised to grow?

Market Segmentation
By Deployment Mode
• On-premises
• Cloud

By Component
• Solution
• Services

By Organization Size
• Small & Medium Enterprises
• Large Enterprises

By Application
• Customer Experience Management
• Sales and Marketing Management
• Risk and Compliance Management
• Others

By Industry Vertical
• BFSI
• Retail and eCommerce
• Healthcare and Lifescience
• IT& Telecom
• Government& Public Safety
• Others

By Geography
• North America
As a part of the customization
o By Deployment Type
o By Component
o By Organization Size
o By Application
o By Industry Vertical
o US
o Canada
o Mexico

• Europe
As a part of the customization
o By Deployment Type
o By Component
o By Organization Size
o By Application
o By Industry Vertical
o UK
o Germany
o Spain
o Rest of Europe

• Asia-Pacific
As a part of the customization
o By Deployment Type
o By Component
o By Organization Size
o By Application
o By Industry Vertical
o China
o Australia
o India
o Rest of APAC

• ROW
As a part of the customization
o By Deployment Type
o By Component
o By Organization Size
o By Application
o By Industry Vertical
o Brazil
o South Africa
o GCC countries
o Rest of world (remaining countries of the LAMEA region)

Leading market players
• Gainsight
• Salesforce.com Inc.
• Natero
• Totango
• Amity
• Strikedeck
• ChurnZero Inc.
• ClientSuccess
• Bolstra
• Salesmachine Inc.

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