Smart toys are the basically the upgradation over the traditional toys with the interactive and innovative approach. These toys are existing in variety of form based upon the children interaction and the purpose of the task they want to initiate. The IOT based technology being used to enhance the metal as well as the physical skill of the children. Smart toys easily connect over the available networks over WiFi, Bluetooth, RFID etc

The global trend has been witnessing a rapid growth in the smart toy market in the recent time with the increasing awareness among the people for providing their children a technology-based toys to enhance their mental and physical skill sets.

The smart toys market primarily driven due to rise in the disposable income level of the people. Moreover, increasing urban population base especially in the developing countries like China, India etc are expected to the propel the market growth of the global smart toy market. Also, the ease of integration capability with smartphones, tables, consoles etc over most common connectivity platforms of the WiFi, RFID, Bluetooth etc acts as a major growth driving factor for the global. However, higher prices of the smart toys act as the major restraining factor for the market growth of the global smart toy market. The smart toys are prone to the cyber-attacks which pose a serious threat to the security of parents and children.

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North America is expected to hold the largest revenue share in the market owing to the early adoption of the adoption of advanced technological system in the toy industry along with higher disposable income level of the people to opt for smart toys. Asia-pacific is expected to grow at a highest CAGR% due to the rapid growth in the population base.

Various notable players operating in the market, includes Mattel Inc, Hasbro Inc, Dream International, The Lego Group, JAKKS Pacific Inc, Leap-Frog Enterprises Inc, Kids II Sanrio Company Ltd., Activision Blizzard Inc, Seebo Interactive Ltd, Wow Wee Group Ltd, Genesis Toy Co. Ltd etc

The Global Smart Toy Market has been segmented on the basis of Interacting Device (Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys, and Tablet-Connected Toys), Age Group (2–5 Years, 6–8 Years, 9–12 Years, and Teenagers), Distribution Channel (Retail (Supermarket/Hypermarket, Convenience store, Specialty store and others) and Online), Connectivity (WIFI, RFID, Bluetooth and Others) and by Geography — Opportunities & Forecast, 2019–2026. The research report “Global Smart Toy Market” provides in-depth analysis of Smart Toy Market based on Interacting Device, Age Group, Distribution Channel, Connectivity and major geographies for the forecast period from 2019 to 2026.

The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for the global smart toy market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2018. The competitive landscape section of the report captures and highlights the recent developments in the market.

Key questions answered in this research report:
1- At what pace is Global Smart Toy Market growing? What will be growth trend in future?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global smart toy market?
4- What are the various application areas and how they are poised to grow?

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Market Segmentation
• By Interacting Device Forecast till 2026
• Smartphone-Connected Toys
• App-Connected Drones
• Console-Connected Toys
• Tablet-Connected Toys

• By Age Group Revenue Forecast till 2026
• 2–5 Years
• 6–8 Years
• 9–12 Years
• Teenagers

• By Distribution Channel Revenue Forecast till 2026
• Retail
• Supermarket/Hypermarket
• Convenience store
• Specialty store
• others
• Online

• By Connectivity Revenue Forecast till 2026
• WIFI
• RFID
• Bluetooth
• Others

By Geography
• North America
As a part of customization
o Interacting Device
o Age Group
o Distribution Channel
o Connectivity
o US
o Canada
o Mexico

• Europe
As a part of customization
o Interacting Device
o Age Group
o Distribution Channel
o Connectivity
o UK
o Germany
o Spain
o Rest of Europe

• Asia-Pacific
As a part of customization
o Interacting Device
o Age Group
o Distribution Channel
o Connectivity
o China
o Australia
o India
o Rest of APAC

• ROW
As a part of customization
o Interacting Device
o Age Group
o Distribution Channel
o Connectivity
o Brazil
o South Africa
o GCC countries
o Rest of world (remaining countries of the LAMEA region)

Leading market players
• Mattel Inc, Hasbro Inc
• Dream International
• The Lego Group
• JAKKS Pacific Inc
• Leap-Frog Enterprises Inc
• Kids II Sanrio Company Ltd.
• Activision Blizzard Inc
• Seebo Interactive Ltd
• Wow Wee Group Ltd
• Genesis Toy Co. Ltd

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