April 9, 2025 – New York, USA – Now Displays is proud to unveil a groundbreaking innovation in retail merchandising: Smart Displays for Beauty Retail. Developed in July 2024 for a leading beauty brand, this custom-built solution signals a new era in how beauty products are showcased in stores — blending striking visual design with cutting-edge digital integration.
Designed specifically for a leading beauty brand, the Smart Display features a sleek digital monitor seamlessly integrated with LED-lit step displays, creating a visually stunning and interactive experience. This is not just a product showcase — it’s a dynamic sales tool.
With evolving consumer habits and rising demand for immersive retail experiences, the beauty industry is embracing a new era—one where digital displays go beyond showcasing products to creating meaningful, interactive brand moments. With Smart Displays, screens become storytellers, brand ambassadors, and sales drivers — all in one.
Key Features of the Smart Display Include:
• Built-in Digital Monitor to play brand videos, tutorials, and promotions
• LED-Lighted Step Displays that highlight products and create a visual hierarchy
• Customizable Design tailored to the aesthetic of the brand
• Compact, Plug-and-Play Setup ideal for retail counters and promotional zones
Launched in July 2024, the Smart Display has already garnered attention within the beauty industry for its ability to draw customers in and enhance product storytelling right at the point of sale.
Retailers and beauty brands looking to stay ahead of the curve can now explore the Smart Display solution through the Now Displays website at https://nowdisplays.com/.

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About Now Displays:

Now Displays is a leading provider of custom display solutions for retail environments. With a focus on innovation, aesthetics, and functionality, Now Displays creates standout product presentation systems that help brands shine in competitive spaces.