The Ford Motor showcased its new F-250 and F-450 Super Duty pickups at the 2007 North American International Auto Show media preview held last Sunday. The preview was graced by renowned press motorists and critics in the industry.

　　The pickups were given all-new looks and feels. It is also equipped with the new 6.4-liter Power Stroke diesel engine which produces up to 325 horsepower and 570 pound-feet of torque. The automaker has also ratcheted up the towing capabilities of the pickups to boost their potentials.

　　According to Mark Fields, Ford's president of the Americas, "After 30 years of pickup leadership, the Dearborn-based company is not about to give up its hold, even if sales in the segment continue to fall as a result of a weak economy. We realize that, as a leader, we have a bull's eye on our back."

　　The Ford F-250, together with F-350, was introduced in 1999. These Super Duty trucks were engineered to boost dimensions, interiors, towing capacity and commercial applications. Ford F-450 parts were the results of intensive studies and tests conducted by the automaker. The F-450 features a concealed slide-out step and swing up hand grab bar in the rear tailgate to allow easy access to the pickup. The Super Duty trucks epitomize the toughness and quality Ford has established for the longest time. Ford's Super Duty units will arrive in dealers in early 2007.

　　Ford trucks' rivals include General Motors trucks. Chevrolet, for one, boasts the potentials of Silverado, Avalanche and Colorado. Dodge is also competing closely with its Ram and Dakota. Honda's bet is Ridgeline. Further, one great addition to the pickup truck segment is the Toyota Tundra. With these high-performance pickups, critics said that it is reasonable to think that there is a great possibility for Ford to lose its crown as the "King of the Hill."

　　Chevrolet truck parts are especially designed to compete with the bread and butter trucks of Ford. Chevrolet Silverado, counterpart of the Sierra, is the second hot-selling pickup in the United States next to the Ford Series.

　　Another improving rival of the F-Series is the Tundra, a full-size pickup truck replacing the T100 of the automaker. The latest Tundra is made bigger to accommodate the growing demands of real truckers. Improved pickup Toyota Tundra truck parts are especially designed to compete with its high-performing rivals.

　　Whether or not the F-Series will lose its track and fall off the uphill truck competition is for enthusiasts to know in the near future. Ford is defending its title for decades now. Upon one hand, auto rivals show eagerness to topple the automaker's reign. Only time could tell which automaker would grab auto victory instead of misery.

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