Carrollton, Texas — On the Mark Strategies has been a leader among branding strategists, helping hundreds of banks and credit unions define their brand, develop targeted marketing programs, and create comprehensive strategic plans. Their most recent success story is the work they’ve done with UniWyo, a federal credit union based out of Wyoming.

UniWyo is a credit union that serves the students and faculty of the University of Wyoming and certain employee groups located in Laramie, WY. The credit union originally contacted On the Mark Strategies to help them develop a comprehensive brand plan that resonated with its members, beyond just the logo. The company sought to define its brand and create an enhanced member experience by developing an employee advocacy program that enabled employees to form deeper relationships with the credit union’s members.

On the Mark Strategies’ experienced staff helped UniWyo leadership through a comprehensive branding process. The company ran a brand workshop: helping leadership to define the key factors to their brand, like what they saw for their brand vision and what message their brand should deliver. After successfully navigating the brand development process, On the Mark Strategies ran a one-day brand camp where all of UniWyo’s employees were able to learn about the brand and vision behind it.

Once the brand was created, and the employees were educated, On the Mark Strategies took it a step further and helped UniWyo’s leadership to create a member experience program. This entailed investigating employee roles, identifying responsibilities, and areas of member interaction. The company trained UniWyo employees on how they could live the UniWyo brand daily in each of their specific job roles.

Because of On the Mark Strategies’ guidance and assistance, UniWyo had a successful brand launch and member experience launch. The credit union has experienced a high increase in paid out referrals from its current members and has connected with members on deeper and more meaningful levels. UniWyo’s VP of Operations, Tara Springsteen, reports, “We’ve gone from being nice people to actually serving the members. We uncover the needs they have, and we look for solutions that will make our members’ lives better.”

About the Company

On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.

Visit: https://www.markarnold.com/case-studies/uniwyo/