Carrollton, Texas - On The Mark Strategies is one of the leading consulting firms for financial institutions. With a track record of successes, it’s not surprising to learn they also specialize in helping credit unions rebrand, build their existing brand, and solidify their membership base.

On The Mark Strategies employs leaders with expertise in finances, branding, communications, and outreach. Founder and CEO Mark Arnold has won numerous national awards for communication and marketing and is an expert in strategic planning. Jim Foley, Brand Director, has been nationally recognized for his work in the field. In contrast, Communications Director Taylor Wells has over 20 years of experience in communications and specializes in working with credit unions.

With layers of expertise in a variety of fields, On The Mark Strategies has been dedicated to helping credit unions become successful financial institutions. Understanding that the needs of credit unions differ from other financial institutions in terms of membership base, operations, founding principles, and the financial organization has played a critical role in the consulting firm’s success in this specialized field.

One aspect On The Mark focuses on is logo and rebranding. Helping credit unions to design an attractive logo and develop an inclusive brand is critical to credit union success. By helping credit unions focus on key brand factors like vision and messaging, the consulting firm guides the credit union through the rebranding process. Sometimes this is as short as a one-day rebranding boot camp.

Another area On The Mark focuses on is working with credit unions to develop a well-rounded membership experience program where employees are trained to “live the brand,” and credit unions are taught how to connect more with their members. This deep focus on membership experience is expressly designed for credit unions to strengthen and deepen existing member relationships, which has been proven to lead to more member-referred new members.

Focusing on the specific needs of credit unions, understanding how they operate and what they need to be successful are all critical factors in On The Mark Strategies’ approach to credit union consultation. With a long history of listening to their clients and then helping their clients deliver on their identified goals, On The Mark Strategies is the go-to consulting firm for credit unions large and small.

About the Author

On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.

Visit: https://www.markarnold.com/services/branding-name-change/