Search engine optimization specialist is a person who is either formally trained or qualified to take up the job of search engine optimisation or have experience in conventional marketing and have acquired skills in the job. In both the cases they are aware of search engine optimizer tools that help businesses increase their online visibility.

As businesses try to move upward on Search Engine Results Pages (SERP), they look for marketing professional experts in the work in order to accomplish this goal. SEO specialists have varied jobs to perform and an agency employing many such specialists takes a holistic view. They have professionals for website development and designing, keyword analysts, on-site and off-site optimisers and analysts who track and report the outcome of the SEO efforts so that the SEO campaign can be modified or changed to have better response.

Website analysts are those who audit the present website to see what needs to be done to conform to the latest guidelines for search engine optimisation. Depending on the type of business and its prospective customers, keywords are to be identified for which the website has to be optimised. This will ensure that when a customer puts a search query having keywords matching with that of the website’s content, it will feature in the search results prepared by the search engines. The algorithm on the basis of which it is done is quite complex and a search engine optimization specialist will know how it can be achieved.

Content generation, though may not be the core skill for an SEO specialist, but are taken up by people who are capable of writing engaging and interesting content. Though they subtly use the keywords in their writing, the copy is primarily meant for the human readers, so that they are benefitted by reading the content. Not only text, but other forms of media like images, infographics, videos etc. are also used for inviting readers to visit the website. There are search engine optimizer tool that can be used for optimising non-text content as well.

A specialist in SEO looks into many search engine parameters based on which the ranking of the website is done. These parameters are also changed frequently by the search engines. These are done by the search engines to enhance the user experience so that the visitor finds the websites listed to be useful for their purpose. The specialist’s job is therefore to keep track of all such changes that are being introduced and make subsequent changes to the website so conform to the guidelines. For example, now Google, the leading search engine prefers to have quality links coming in or going out off the website pages, not concentrating much on the number of links. Accordingly, SEO specialists have changed their strategy to backlink their client’s website so that it is not penalised by Google.

Web developers skilled in HTML, CSS, etc. work in close coordination with search engine optimization specialist so that they can write SEO friendly codes. There are search engine optimizer tools that can make the job of crawling by the search engine spider easy and thereby increasing the chance of indexing the website for better page rank.


A search engine optimization specialist ( http://www.link-building-strategies.com/about-us.html ) are skilled in using search engine optimizer ( http://www.link-building-strategies.com/contact-us.html ) tools and techniques.