Most of the business owners are now aware of the benefits of SEO and business results it delivers. They are also convinced that outsourcing SEO activities to a search engine optimization company also offers many advantages. But not many know what they should expect from a search engine optimization agency in terms of activities and deliverables.

Simply put, the basic purpose of SEO is to improve the ranking of your website and gradually move to the first page of the search engine result page. Why so particular about first page? The reason is simple. Over 90% of visitors don’t bother to visit pages beyond the first page and hence, the potential benefits of SEO can only be unlocked if your website appears in the first page. Also important to mention here is that it is more difficult to retain the first page rank on a sustainable basis than to achieve it. SEO is not a one-time activity and a team need to work consistently, creatively to achieve the final goal. Given below a list of the activities that are expected from a search engine optimization agency:

• Keyword Research: This is the most crucial step of SEO campaign. The agency should understand the nature of business, target audience and research online that what search terms are used by the potential customers who are looking for the products and services that their client offers. The selected keywords should have high search volume as it only makes sense to optimise your website and improve ranking for those keywords that have high search volume. Also, if the client runs a local business they should modify keyword attaching location which makes the search even more specific and makes it more relevant for the business and the customers.
• Website Audit: Next step is to run a quick audit of the website to check the quality of title tags, URLs, content. Also to check if the there is any broken links, page loading speed, mobile friendliness etc. They should also start fixing the issues which may be affecting the page rank.
• Content Development: Once the keywords are finalized, they should decided which page to be optimized for which keyword and start writing title tag, meta description, URLs and page content with those keywords. It is important to note that there should not be keyword stuffing in the content as it can be severely penalized by the search engines. Also they should check and remove if any hidden text if found in any pages. All images to be tagged properly with keyword.
• Link Building: This is the most critical step as this can bring outstanding results if done correctly and otherwise can also attract severe penalty. Search engines give more importance to quality of links than the number of links. A single link from a high authority site is much more valuable than hundreds of low quality links.

You should put enough time and do adequate research to choose the right search engine optimization company as this is crucial to the success of the SEO campaign. Also, you should insist search engine optimization agency to share with you reports on rank improvement, traffic, conversion at a certain periodicity to track progress.

Choose a competent search engine optimization company ( http://www.link-building-strategies.com/google-seo-results ) that have worked with businesses across different industries. An experienced search engine optimization agency ( http://www.link-building-strategies.com ) will deliver high return on marketing spend.