The secret of Sferra's enduring reputation lies in its insistence on the finest materials. Everything begins with first-quality fibers. Using only the natural fibers of linen, textile masters apply state-of-the art technology to spin, dye and finish each individual yarn to the precise specifications and stringent standards required to create fabrics of distinction. Sferra Fine Linens have enlivened society homes, graced the tables at White House state dinners, and been selected for use in the sleeping quarters at the Vatican.Sferra began as a purveyor of fine Italian lace in 1891.

As the turn-of-the-century approached, the company's industrious founder, Gennaro Sferra, left Italy for the United States in hopes of attracting a market for his intricate Venetian lace cuffs and collars. He found his clientele in the well-heeled guests who custom lining fabric frequented the grand seaside resorts that once dotted the East Coast from Maine to Palm Beach, and traveled regularly to sell his goods. Recognizing the growing demand for delicate hand embroideries, Gennaro decided to take the next step in building his business.

In 1905, he opened Factory 5007 San Severo, located in the shadow of the Rialto Bridge in Venice. Twice a year, Gennaro returned to his homeland by steamer to create a new collection of the most luxurious linens, handmade laces, and embroideries affluent America had ever seen. A generation later, in the 1940s and 1950s, Gennaro's two sons, Enrico and Albert, expanded their father's collection to include the most luxurious European linens of the day-Ireland's reknowned double damask, France's refined Alencon Laces, and the beautiful embroideries from Belgium and Switzerland. For those in the know, sferra became a household name. Sferra changed hands in 1977.

With keen business savvy, Paul Hooker and his partner, George Matouk, purchased the company from the Sferra family. Under Paul's passionate stewardship and with the aid of great advancements in design and production technologies, Sferra has experienced explosive growth in recent decades as global markets have emerged, and secured its rightful position as a leader in the luxury linens industry.

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