Connected TV Market Analysis: Trends in Convergence of Television and Internet

Posted August 29, 2023 by pawaryashmaximize

The Connected TV Market Industry was valued at 13.61 Billion USD for the year 2022 and is expected to grow at a CAGR of 13.3 % to become a 32.62 Billion USD market by the year 2029
Connected TV Market Scope and Research Methodology

The aim of the report is to assess the sizes of the Connected TV market across various countries and segments over recent years, projecting these values into the near future. Both qualitative and quantitative aspects of the Connected TV industry have been encompassed within the report. Furthermore, the Connected TV market research delves into comprehensive insights concerning pivotal factors like drivers and constraints that are anticipated to shape the future growth of the Connected TV market.

In addition to offering a detailed analysis of the competitive landscape and the product portfolios of key companies, the report presents existing investment opportunities for stakeholders within the Connected TV market. The scope of the SMR report extends to an intricate analysis of regional Connected TV markets. A combination of primary and secondary research was employed to compile precise insights for the Connected TV market report. Primary research sources consist of press releases, annual reports, government websites, along with the viewpoints of multiple specialists, analysts, experts, and researchers from diverse companies within the Connected TV industry. Secondary sources encompass political, social, economic, and other market scenarios. The data derived from these two research methodologies have been synthesized to construct a report that offers comprehensive insights into the conditions necessary for fostering higher growth.

Connected TV Market Report Overview

As per the “Global Connected TV market” report, the market is expected to grow at a high rate during the forecast period (2023-2029). It includes Manufacturers, Regions, Types, Applications and Forecasts to 2029 which is the combination of primary and secondary research. The report thoroughly covers an analysis of insights in view of the Connected TV market.

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Connected TV Market Segmentation

by Device Type

1.Smart TVs
2.Set-top Boxes
3.Streaming Sticks
4.Gaming Consoles
5.Media Streaming Devices

by Operating System

1.Roku OS
2.Android TV
5.Fire TV OS

by Screen size

1.Less than 30 inches
2.30 inches to 50 inches
3.50 inches to 70 inches
4.Above 70 inches

by Screen technology


by Resolution Type


by Sales Channel

1.Online retailer
2.Offline retailers
3.Hypermarkets and Supermarkets
4.Direct sales

by End-User


Connected TV Key Players include:

1.Roku (California, United States)
2.Amazon Fire TV (Washington United States)
3.Google Chromecast (California, United States)
4. Apple TV (California, United States)
5. Samsung Smart TVs (South Korea)
6.LG Smart TVs (Seoul, South Korea)
7. Sony Android TVs (Tokyo, Japan)
8. Xiaomi (China)
9.TCL (Guangdong, China)
10.Hisense (Shandong, China)
11.Skyworth (Guangdong, China)
12. Huawei (Guangdong, China)
13. NVIDIA Shield TV (California, United States)
14.Vizio Smart TVs (United States)
15. Panasonic Smart TVs (Osaka, Japan)
16.Philips Android TVs (Amsterdam, Netherlands)
17.Sharp Smart TVs (Sakai, Osaka, Japan)
18.Roku TV (California, United States)

Connected TV Market Regional Insights

A detailed analysis of the regional Connected TV markets includes factors influencing the market growth. Below are the regions studied for the report:

North America
Asia Pacific
South America
Middle East and Africa
Key Questions answered in the Connected TV Market Report are:

What is Connected TV ?
What will be the CAGR of the Connected TV market during the forecast period?
What is the expected market size during the forecast period?
Which segment of the Connected TV market is expected to grow at a high rate?
How is the competitive scenario of the Connected TV market?
Which are the key factors driving the Connected TV market growth?
Which region holds the maximum share in the Connected TV market?
Who are the key players in the Connected TV market?
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Key Offerings:

Past Market Size and Competitive Landscape (2023 to 2029)
Past Pricing and price curve by region (2013 to 2029)
Market Size, Share, Size & Forecast by different segment | 2023−2029
Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
Market Segmentation – A detailed analysis by segment with their sub-segments and Region
Competitive Landscape – Profiles of selected key players by region from a strategic perspective
Competitive landscape – Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER’s analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
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Issued By maximize market research
Country India
Categories Advertising , Business , Marketing
Tags connectedtvmarket connectedtvmarketsize connectedtvmarketgrowth connectedtvmarketdynamics connectedtvmarketforecast connectedtvmarketanalysis
Last Updated August 29, 2023