The global customer advocacy software market is estimated to grow at a significant CAGR during the forecast period. Customer advocacy software can be referred to as referral marketing software that supports a company’s sales and marketing. It allows a company to strengthen social proof from existing loyal customers. The shift of marketers and businesses towards a customer-centric approach and the focus on providing complete customer experience further propels the growth of the market. Through customer advocacy software solutions, the companies can cut costs while improving the customer experience comprising sound social media strategy. In addition, e-commerce is playing a significant role in the market by encouraging and asking for reviews of the purchased products.
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The rise in adoption of the cloud-based services is one of the major factors augmenting the growth of the global customer advocacy software market. Cloud computing refers to the on-demand access of data and programs from a centralized pool of resources. Rising adoption of the cloud platform is attributed to the faster deployment of new capabilities in enterprises. The demand for cloud-based services among enterprises has been growing significantly in the developed economies across the globe. However, certain factors play a significant role in impeding the market growth. This includes the uncertainty to manage the customer experience data gathered from various domains.
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Global Customer Advocacy Software Market by Deployment Type
Global Customer Advocacy Software Market by End-User
Rest of Europe
Rest of Asia-Pacific
Rest of the World
Ambassador (Zferral, Inc.)
Hyve (Gradienthaus Ltd.)
Socxo Pte. Ltd.
Swagbucks (Prodege, LLC)
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