Market Estimation & Definition

The Amaranth Industry was valued at approximately USD 12.58 billion in 2024 and is projected to reach nearly USD 30.07 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.51% during the forecast period. Amaranth, a pseudocereal, is rich in vitamins, fiber, minerals, and antioxidants. It offers numerous health benefits, including improved metabolism, reduced inflammation, and enhanced digestion. Due to its nutritional profile, amaranth finds applications across various industries such as food and beverages, personal care, cosmetics, and pharmaceuticals.

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Market Growth Drivers & Opportunities

The growth of the global amaranth market is driven by several factors:

Health Benefits: Amaranth's high protein content, antioxidant properties, and essential minerals make it a preferred choice for health-conscious consumers.

Natural Ingredients Trend: The rising demand for natural and organic ingredients in personal care and cosmetic products boosts the utilization of amaranth oil, known for its anti-inflammatory and antioxidant properties.

Food & Beverage Industry: The increasing popularity of gluten-free and plant-based diets has led to a surge in demand for amaranth-based food products.

Sustainable Agriculture: Amaranth's adaptability to various climatic conditions and its low environmental impact align with the growing emphasis on sustainable farming practices.

What Lies Ahead: Emerging Trends Shaping the Future

Several emerging trends are poised to shape the future of the amaranth market:

Functional Foods: The incorporation of amaranth into functional foods, dietary supplements, and health snacks is on the rise, catering to consumers seeking nutrient-rich options.

Cosmetics and Personal Care: Amaranth oil's beneficial properties are leading to its increased use in skincare and haircare products.

Gluten-Free Products: As awareness of celiac disease and gluten intolerance grows, amaranth serves as a valuable gluten-free alternative in various food applications.

Plant-Based Diets: The shift towards plant-based nutrition is enhancing the demand for amaranth as a protein-rich, plant-derived ingredient.

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Segmentation Analysis

Based on the report, the global amaranth market is segmented as follows:

Based on Product Type,

the global Almond Butter market is sub-segmented into Amaranth seed, Amaranth oil, Amaranth leaf and Amaranth flour. The Amaranth seed segment held the largest market share of 52.45% in 2024 and it is expected to grow at a highest CAGR of 11.6% in the global amaranth market during the forecast period. Due to existence of several different minerals in amaranth seed including such as calcium, iron, phosphorus and many others. Such minerals may drive the growth of amaranth segment over the forecast period. Also, due to the demand for an amaranth crop as a weed is expected to experience an upswing.

Based on Application,

the global amaranth market is sub-segmented into the Global Amaranth Market is sub-segmented into Food & Beverages, Personal care, Pharmaceuticals and Others. The Personal care segment held large number of share 62.05% in 2024. Because of increased consumer acceptability, the industry has a higher number of established businesses and is expected to develop significantly, particularly in emerging economies.

Country-Level Analysis

United States: The U.S. amaranth market is projected to reach 354.7 kilotons by 2025. The focus on sustainable and eco-friendly farming practices, along with the rise of e-commerce platforms, has made amaranth products more accessible. Additionally, the use of amaranth in alternative proteins and plant-based meat substitutes is gaining traction.

Germany: Germany's amaranth market is experiencing growth due to the increasing vegan population and the demand for plant-based nutrition. The country's focus on environmental protection and sustainable food choices is contributing to the market's expansion.

Competitor Analysis

The global amaranth market is characterized by the presence of several key players:

Arrowhead Mills: Offers processed foods with amaranth and sells whole seeds and amaranth flour.

Health Valley: Provides processed foods containing amaranth in the retail marketplace.

Nu-World Amaranth: One of the main buyers of amaranth grain in the U.S., supplying to companies like Pepperidge Farm.

Proderna Biotech Pvt. Ltd.: Engaged in the production and distribution of amaranth-based products.

Flavex Naturextracte GmbH: Specializes in natural extracts, including amaranth oil, for various applications.

These companies are focusing on research and development, product innovation, and strategic partnerships to strengthen their market position.

Conclusion

The global amaranth market is on a robust growth trajectory, driven by its nutritional benefits, versatility across industries, and alignment with current consumer trends favoring health, sustainability, and natural products. As awareness continues to rise and applications expand, amaranth is poised to become a staple ingredient in various sectors, offering significant opportunities for stakeholders and investors alike.

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