Market Estimation & Definition

The North America Frozen Food Industry, encompassing a diverse range of products such as ready-to-eat meals, frozen vegetables, fruits, meats, and seafood, was valued at USD 53.39 billion in 2022. Projections indicate a steady growth trajectory, with the market expected to reach approximately USD 70.97 billion by 2029, reflecting a Compound Annual Growth Rate (CAGR) of 3.62% during the forecast period.

Market Overview

Frozen food products become an integral part of daily life diet, especially in North American countries. Convenience and a busy lifestyle have driven the frozen food manufacturing industry to manufacture new products to meet the growing demand from customers. Growing demand for frozen food service is more than 90% in their menus, with convenience store, healthcare and fast-casual categories reporting the greatest increase in use since 2019.

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Market Dynamics:

Cold chain investment to drive the frozen food market

The North America Frozen Food Market is driven by the development of cold chain infrastructure, as it helps to transport frozen products at both the international level and domestic levels. The demand for fresh and processed vegetables and fruits is increasing as the habit of consumption in the urban population is changed. This demand and supply are fulfilled using cold chain infrastructure, which maintains the quality and temperature of products.

The market is witnessing new opportunities as the retail industry undergoes digital transformation

One of the major trends driving the North America Frozen Food Market is the introduction of new apps and online grocery shopping, which makes it easy and convenient for consumers to pick their preferred grocery. Customers are inclined toward online shopping due to factors such as different types of variety and convenience according to analysis 25% of the population in North America are bought food and groceries from online sales channels.

Emerging Trends Shaping the Future

The frozen food industry is witnessing several emerging trends that are shaping its future trajectory:

Health and Wellness Focus: There is a growing trend towards healthier frozen food options, including low-calorie and nutrient-rich products.

Sustainability Efforts: Companies are adopting sustainable practices in sourcing and packaging to appeal to environmentally conscious consumers.

Premium and Gourmet Offerings: Manufacturers are focusing on premium and gourmet frozen food products, targeting consumers looking for higher quality, unique flavors, and restaurant-like experiences at home.

Single-Serve and Portion-Controlled Packaging: The market has seen an increase in single-serve and portion-controlled packaging options, catering to individuals and small households, reducing food waste, and offering convenience.

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Segmentation Analysis

The North America Frozen Food Market is segmented based on offering, product type, application, and country.

By Offering:

Fruits

Vegetables

Potato Products

Frozen Potato Products

Seafood

By End-User:

Food Service Industry

Retail Customers

By Product Category:

Ready-to-eat

Ready-to-cook

Ready-to-drink

Other Product Categories

By Freezing Technique:

Individual Quick Freezing (IQF)

Blast Freezing

Belt Freezing

Other Freezing Techniques

Country-Level Analysis: United States

The United States is expected to drive the North America Frozen Food Market during the forecast period. The U.S. market is growing due to growing demand for convenience frozen food products, consumers are looking for easy and quick meal options due to their busy lifestyles. The growing popularity of online grocery shopping. Customers are more convenient to purchase frozen food products online like frozen vegetables, fruits and more. The frozen food industry in the United States like General Mills Inc. (US), Conagra Brands Inc. (US), Kellogg Company (US), and The Kraft Heinz Company (US) are focusing on to full fill customer needs.

The North America Frozen Food Market players are strategies by leveraging the power of digital marketing and social media to reach a wider audience and create brand awareness. They are also investing in research and development to create new and innovative frozen food products that can target new customers.

Competitor Analysis

1. Nestlé USA

2. Conagra Brands

3. General Mills

4. The Kraft Heinz Company

5. Tyson Foods

6. Pinnacle Foods

7. Kellogg Company

8. JBS USA Holdings

Conclusion

The North America Frozen Food Market is on a robust growth trajectory, propelled by evolving consumer preferences, technological advancements, and strategic industry initiatives. As consumers continue to seek convenient, healthy, and sustainable food options, the frozen food industry is poised to meet these demands through innovation and diversification. With a projected market value nearing USD 71 billion by 2029, stakeholders in the frozen food sector have ample opportunities to capitalize on emerging trends and consumer needs.

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