Trail mix is a type of snack mix, basically a combination of dried fruits, granola, nuts, and chocolates to be consumed as food or to be taken as an additive to the meals. It is also known as scroggin, and is rich in nutrients such as carbohydrates, fats, and proteins. Consumers are developing interest toward trail mixes that not just have high nutritional value but also fulfil their appetite. This convenience delivered by trail mixes boosts its global demand.

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Production shutdown scenario

The production and processing of trail mixes food products have been shut down owing to the COVID-19 implications and this has declined the amount of revenue for the global market.

Disruptions in supply chains

Supply chain disruptions have caused product unavailability in the Trail Mix Market as lack of raw material supply hindered the production and lack of active transportation and exports hampered the distribution channels. This has adversely affected the market for trail mix.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Upsurge in health and nutritional factors is driving the demand for trail mix market. Consumers are generating demand for healthy and on-the-go snacks that provide them the adequate health benefits and nutritional content at minimum hustle. A healthy combination of dried fruits and nuts with addition of taste appetizing chocolates are likely to cater to the health and taste concerns of the individuals. Change in lifestyles is penetrating the application of hybrid snacks that serve the consumer requirements at their convenience. The market is facing immense competition from the leading market players and this is expecting to boost the pace for market growth and expansion.

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The global trail mix market trends are as follows:

New product launches to flourish the market

The launch of new products with improved capabilities have been initiated by the leading market players in order to cater the dynamic consumer needs. The combination of multi-nutrient food items that fulfil the appetite of consumers in the form of on-the-go snacks. This encouraged the market to diversify the trail mix by adding more and different nuts, superfood seeds, dried fruits, freeze-dried fruits, and soy that provide high nutritional value to their products.

The consumers are looking for healthier alternatives that substitute the eatables that contain unhealthy ingredients and artificial sugar. Thus, to prevent health implication arising out of the unhealthy eating habits compels the customer base to develop strategic preserve for the healthy trail mix. Continuous product improvements flourish the market and these factors tend to accelerate the pace of growth for global trail mix market.

Hybrid snacks as a healthy option

Trail mixes are also called hybrid snacks because they comprise of many products such as granola, nuts, dried fruits, grains, and chocolates. This gives it the name of hybrid snacks as it contains all sort of nutrients and healthy compounds derived from different food items.

The leading market players have incepted the idea of mixing two different snacks or distinct variants as one hybrid snack. Most of the market players are offering hybrid trail cookies and a few have come up with serving the trail mix with meat products. Moreover, this hybrid snack does not even contain any artificial ingredients and has negligible amount of sugar, which is attracting the health conscious consumers towards it.

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Key Benefits of the Report:

This study presents the analytical depiction of the global trail mix industry along with the current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global trail mix market share.
The current market is quantitatively analyzed from 2020 to 2027 to highlight the global trail mix market growth scenario.
Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
The report provides a detailed global trail mix market analysis based on competitive intensity and how the competition will take shape in coming years.

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