EMERGE App started when founder Ben Yee needed a software for his T-shirt wholesale business 6 years ago. After over 3 years of development and close to US$600,000 invested into the application without a single cent of outside investment, EMERGE App was launched and gained traction immediately. All of the development cost of the product was funded through software customization revenues from customers.

Taking a gamble on their business strategy, EMERGE App risked the profitable customization model and all remaining resource to pivot to a Software as a Service (Subscription) model. Failure was always a real threat as the team worked against the clock to achieve product market fit. “When the opportunity presents itself, we must either adapt or die”, said Ben.

Two employees saw and supported the vision Ben was creating, and decided to invest their own money into the company, becoming equity shareholders. Since the product launch, their faith has been rewarded with an amazing response from the community with 300 companies from 5 continents signing up in just 2 months.

Even though consumer e-commerce is on the rise right now, EMERGE App plans to focus on serving traditional brick and mortar wholesale and trading businesses. Global trends as reported by PSFweb, a B2B e-commerce industry leader, indicate that more traditional businesses are looking to sell online, and “B2B e-commerce sales are forecasted to reach US$6.7 trillion by 2020”. EMERGE App is well positioned to help SMBs take advantage of the next phase of evolution in the big wholesale trade market.

For more information, please contact Jeriel Tan at [email protected], or after hours at +65 8585 5000 (Whatsapp/Telegram).

About EMERGE App

EMERGE App is a software technology company headquartered in Singapore, and started by Benjamin Yee in December 2010.

The company built and runs an order processing and inventory management software for SMBs in the trading and distribution industry worldwide. Its vision is to connect the global supply chain on one single platform.

RELATED LINKS
EMERGE App website: www.emergeapp.net
Linkedin: https://sg.linkedin.com/in/benjamin-yee-a0370b2a
YouTube: https://www.youtube.com/watch?v=T3gNDlqPDsg

SOURCE
http://www.pfsweb.com/PDF/whitepapers/PFSweb-B2B-eCommerce-Whitepaper.pdf