Not so long ago, Apple Inc. was surprised on how did Samsung dominated the SERP (Search Engine Result Page). Everyone one puzzled out when a person would look for iPhones and use the keyword, Google would offer Samsung Galaxy series. How in the heck did Samsung magically transformed their galaxy phone series into iPhone keyword? Is there any conspiracy? Is Samsung paid Google to do such bold action? Quite frankly, it is more than just a keyword.

Unicorns And Not Donkey

Most web developing firms these days are also offering PageRank optimization. In PPC, keywords generate ridiculously high CTRs or Click Through Rates. These keywords gained 40 up to 60 percent and 9-10 in quality scores. These are the keywords that dominate the SERP. While the non-branded keywords are the ones which perform like a donkey or the average at best. Not saying that Apple Inc. PageRank was average best, but, branded vs non-branded is an interesting distinction. Oh, by the way, iPhone already gained back the “iPhone” keyword at its rightful place. If you want to rank higher, SEO Heroes can help you out!

It Does Not Grow On Demand

Search does not grow based on demand. In the world of online marketing, if you reached the right “micro-moment” to the viewers, there is a high chance that they will be your leads and increase your conversion rate. The greatest strength of SEO is also its weakness. Search does not grow on demand but rather, search exist because of market demand. You need to know what the online users want for them to purchase or subscribe the product.