Liquor is considered to be one of the most cherished drinks in the parties, events, and celebrations. The increasing urbanization and up surging disposable income are the key growth drivers of party culture in the developed, as well as developing countries. With the increasing influence of western countries, the alcoholic beverages are becoming integral part of the parties and celebrations.

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The global alcoholic drinks market is expected to grow from $1,198.6 billion in 2014, and reach $1,451.6 billion in 2020, growing with a CAGR of 3.2% during 2015 – 2020. The global market of alcoholic drinks is mainly driven by the upsurge in urbanization and disposable income. The increasing middle class population is increasing the affordability level of alcoholic drink consumers. The increasing frequency of celebrations and increasing consumption of flavored alcoholic beverages is further promoting the growth of the market.

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ALCOHOLIC DRINKS MARKET SEGMENTATION:
By Segment
• Beer, cider & FABs
• Spirits
• Wine
By Distribution Channel
• Supermarkets/ Hypermarkets
• Specialist Retailers
• On-premise
• Others

The global market of alcoholic drinks is highly consolidated, where the top two players account for a share of over 60%. The key players in the global alcoholic drinks market are Anheuser Busch-inBev, Miller Coors, Heineken Holdings N.V., Carlsberg A/S, Diageo PLC, Grupo Modelo, SABMiller PLC, Bacardi Limited PLC, Olvi PLC, Tsingtao Brewery Company Limited, Beijing Yanjing Brewery Company Limited, and Kirin Holdings Company Limited.