The increasing urbanization, along with growing health concern of consumers is driving the growth of the global non-sugar sweeteners market. The increasing numbers of diabetic patients worldwide is another growth driver for the market. Among regions, North America held the largest market share in 2014; however Europe is expected to grow with the fastest pace during the forecast period.

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According to the World Health Organization, the population of diabetic people is expected to increase from 171 million in 2000, to 366 million in 2030. In the American region, it is expected to increase from 33 million in 2000, to 67 million in 2030. Their number is expected to increase at more exorbitant rate in South-East Asia with 47 million in 2000, to 120 million in 2030. The macro-economic factors, such as increasing disposable income and up surging urbanization are the key factors responsible for the growing adoption and affordability of such sweeteners.

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Europe is the largest bakery market globally, whereas Asia-Pacific is also emerging as a major market for bakery products, owing to its fast growing population. Several food and beverages manufacturers are investing highly in Asia-Pacific, which is also expected to increase the demand for non-sugar sweeteners in the region.

The global non-sugar sweeteners market comprises large number of players creating a high degree of rivalry. The major players in the market include Cargill, Tate & Lyle, Archer Daniels Midland Company, Danisco, and Hermes Sweetener Limited.