The increase in customization of various undergarments is an important growth driver for the global intimate apparel market, as vendors are focusing to address the specific needs of different consumers. The increase in the customization of bras is a major demand driver of the women’s intimate clothing, which is further boosting the growth of the global intimate apparel market.

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Intimate apparel are generally of two types, those that are worn to cover the waist and legs, and those that are worn to cover the torso, though there are also apparels which cover both. An undershirt (also known as a vest) is a piece of underwear covering the torso, while underpants, drawers, and shorts cover the genitals and buttocks.

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Europe constitutes the largest market for intimate apparel, and is therefore one of the focus areas for all major players in the lingerie market. The growth in Chinese intimate apparel market is the major driver for the growth of the Asia-Pacific intimate apparel market. North America and Europe, together account for more than two-third share of the global intimate apparel market. However, with economic growth in the South East Asian economies like India and China, the intimate apparels segment is expected to provide potential market opportunity in the future.

Shenzhen Maniform Lingerie Co. Ltd., PVH Corp, Fruit of the Loom Inc., L Brands, Hanky Panky, BAREWEB INC., Chantelle Group, Hanesbrands Inc. are some of the competitors in the global intimate apparel market.