Software defined networking (SDN) bids the potential for cost saving opportunity in networking, as it increases the capability to generate new services and application. It also facilitates virtualization in networking, which can minimize the current network operating costs and requirement capacity could be reduced. Moreover, it allows enterprise IT to roll out its services more rapidly, as it renovates from a cost center, into an enterprise level service provider.

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One of the most important and widely used features of the software defined networking is its ability to create intelligent responses to business demands. With user friendly configuration, and centralized control, the network can be directly assigned to specific application and end user needs. The SDN reduces the compellability from networking and response time, irrespective of the type of services in data center, WAN or real time network resources.

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North America was the largest software defined networking market in 2014. The market dominance of the North America is attributed, to the wide adoption of the advance networking infrastructure in the U.S. and Canada. Asia-Pacific has witnessed the highest growth in the past few years. The high growth of SDN in the region is due to the ongoing up gradation of networking infrastructure, in countries such as India and China. With increasing cost competence in IT and telecommunication sectors, the market is expected to grow at healthy pace, during the forecast period.

The global software defined networking market is consolidated, with considerable market share of the multinational players. Cisco system recently declared a 55 percent successive raise in the number of customers for its Nexus 9000 (SDN product) in its second quarter of the financial year 2015, indicating a strong growth and customer adoption for its SDN product.

Some of the competitors in the software defined networking (SDN) market are Cisco Systems, Inc., International Business Machines Corporation (IBM), Juniper Networks, NEC Corporation, Plexxi, Inc., Hewlett-Packard (HP), Intel Corporation, Dell Inc., PICA8, Inc., and Big Switch Networks, Inc.