winds are coming into increasing pace with increasing force one week before the hurricane we know it’s coming what do we do the thing is today its always one week before the hurricane in our businesses even in our families in our communities how do we respond with the creative approach well despite all the challenges there have been companies that have done exactly that I for the Group on launched in the I have the storm in 2008 and could create a billion dollars the wealth in just a few short years write my own town in Detroit Ford Motor Company they are facing the same seemingly insurmountable challenges their competitors and while Chrysler and General Motors were busy filing for bankruptcy protection four double down on innovation and today they are giving record profits as a result so I can show you thinking about creativity and innovation per second so often we think about that assaying all well creativity the bald.
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