South Africa Advertising Market: Industry Overview and Segmentation, Forecast to 2023


Posted August 21, 2019 by rachaelpate

The South African advertising industry had total revenues of $3,695.8m in 2018, representing a compound annual growth rate (CAGR) of 4.8% between 2014 and 2018.
 
Market Reports On South Africa Provides the Trending Market Research Report On “Advertising in South Africa” under Media & Technology category. The Report offers a collection of South Africa Market Trends, South Africa Market Analysis, South Africa Business Trends, And South Africa Market Size And Growth.

Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

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Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The South African advertising industry had total revenues of $3,695.8m in 2018, representing a compound annual growth rate (CAGR) of 4.8% between 2014 and 2018.
- The retailer segment was the industry's most lucrative in 2018, with total revenues of $981.0m, equivalent to 26.5% of the industry's overall value.
- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Africa
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa advertising market with five year forecasts

Reasons to buy
- What was the size of the South Africa advertising market by value in 2018?
- What will be the size of the South Africa advertising market in 2023?
- What factors are affecting the strength of competition in the South Africa advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's advertising market?

Browse our full report with Table of Contents:
http://www.marketreportsonsouthafrica.com/marketreports/advertising-in-south-africa/845979

About Market Reports on South Africa:
Market Reports on South Africa is thus the one-stop solution for the entire market research requirements with regards to South Africa.
We provide you with insight and analysis on the country’s economic outlook at the national, regional and city level, presenting a deep understanding of disparities and evolutionary paths. Get a complete, consistent and concise view of your markets with comprehensive industry reports. Our latest regional data-banks, forecasts, and detailed risk ratings will help you to identify risk and opportunities in every industry and develop strategic plans to deal with the competitiveness in South Africa’s market.

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Issued By Rachael Pate
Country South Africa
Categories Advertising , Media , Technology
Tags outh africa advertising market share , outh africa advertising market size , south africa advertising market demand , south africa advertising market forecast , south africa advertising market growth analysis
Last Updated August 21, 2019