The increased awareness about personal hygiene and growing population, increasing number of women workforce, and introduction of eco-friendly biodegradable diapers are the key growth drivers for the global diaper market. The presence of untapped market for diapers and emergence of hybrid diapers are laying growth opportunities for the diaper market, during the forecast period.

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Due to the massive growth of population in developing countries, the use of diapers is also increasing. As the per capita income of consumers is increasing, the consumers are focusing more on personal and baby hygiene. Good hygiene is an important barrier to many infectious diseases, including the fecal–oral diseases, and it promotes better health and well-being. To achieve the greatest health benefits, people are focusing more on improvement in hygiene. The modern baby diapers and incontinence products have a layered construction, which allows the distribution and transfer of urine to a penetrable core structure, where it is locked. Diapers provide hygiene, cleanliness, comfort, and independence to the babies and adults.

Though diapers are helpful in maintaining the personal hygiene of babies and adults, they are very unnatural in many ways. This has led to the increasing demand for diapers made from natural raw-materials. The global baby diaper market is driven by the manufacturers involved in introducing baby diapers that have better breathability, are soft, and cause fewer rashes on the baby’s skin.

The declining birth rate in developed countries is the key factor restraining the growth of the baby diaper segment of the market. The major companies operating in the global baby diaper market include Kimberly-Clark Corporation, Procter & Gamble, Unicharm Corporation, Kao Corporation, SVENSKA CELLULOSA AKTIEBOLAGET SCA, Bumkins, Fujian Heng Group Co. Ltd., Bummis Inc., and Nobel Hygiene Pvt. Ltd.