The global vitamin supplements market, estimated to be valued at $36,929 million in 2014, is expected to grow at 6.5% CAGR during 2014 to 2020, mainly attributed to growing consciousness among consumer about preventative healthcare.

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According to the European Federation of Pharmaceutical Industries and Associations (EFPIA) member associations, the European pharmaceutical R&D expenditure increased from $37,030 million in 2011 to $38,055 million in 2012. In the U.S., the expenditure increased from $36,374 million in 2011 to $36,810 million in 2012. Asia-Pacific holds a major market share in the global vitamin supplements market, followed by North America and Europe. Asia-Pacific is expected to dominate the market in the forecast period owing to increasing geriatric population.

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The healthcare industry leads the global vitamins supplements market accounting for more than one third of global market share. The vitamin supplements in healthcare industry is estimated to account $17,950 million in 2014 and it is expected to grow at 6.4% CAGR during 2014 to 2020. Increasing expenditure on research and development conducted by healthcare industry is expected to increase the overall healthcare cost globally.

Vitamin Supplements market segmentation
Vitamin Supplements market by end-user
• Adult women
• Adult men
• Elderly citizen
• Others
Vitamin Supplements market by application:
• Food and Beverage
• Healthcare
• Personal Care

Some of the major competitors in the global vitamin supplements market include Glanbia plc, NBTY, Inc., Reckitt Benckiser Group plc, Archer Daniels Midland Company, E.I. du Pont de Nemours and Company, Royal DSM N.V., BASF SE, Integrated BioPharma Inc, Bayer AG, Pharmavite LLC, Nutraceutical International Corporation, Herbalife Ltd.