[DENVER, 12/19/2017] -- C1 Partners, a Denver-based digital marketing company, acknowledges that the digital marketing arena faces constant changes. It emphasizes that the trend’s direction is certain: beyond 2017, online marketing will be predominantly on mobile. Websites that have yet to optimize their interfaces can turn to the company for website design and development solutions.
A Move to Mobile
Records show that since last year, more than half of the world’s Internet users were already using mobile search — and marketers took this as a cue for their future campaigns. In fact, the latest Internet Advertising Revenue Report revealed that out of the estimated $72.5 billion spent on digital advertising in 2016, 51% or $36.6 billion went to mobile ads. Industry observers expect these numbers to go up by the end of 2017.
Expenditures for video, social media, and search advertising also reached billions, according to the same report. It’s worth noting that the popular platforms for these ads, like YouTube, Facebook, and Google, also optimize mobile usability.
Google Goes Mobile-First
Organic search ranking is also gearing towards mobile. Google is set to roll out its mobile-first index: a search algorithm update that prioritizes the user experience of the majority of its users (which, as discussed above, are on mobile). This means the search engine will give ranking preference to search-relevant, high-quality, and mobile-friendly websites.
These trends and news signal the need for website updates, which C1 Partners is ready to provide.
Giving Websites an Edge in 2018 and Beyond
C1 Partners utilizes its SEO knowledge in developing designs, UI (user interface), and UX (user experience) that give websites an edge in the SERPs. The company ensures that its websites are attractive, responsive, and SEO-ready. Furthermore, C1 Partners performs audits and recommends strategies for clients with existing websites to improve ranking potential.
About C1 Partners
C1 Partners is a full-service digital marketing solutions company based in Denver, Colorado. It has been in business for over ten years. The company offers SEO-related and online marketing services as well as free SEO analyses for small- and medium-sized B2B and B2C companies.
Get to know the company better at http://www.c1-partners.com/.