Market Research Future (MRFR) postulates that the aromatherapy market is estimated to garner USD 4.3 billion, grabbing a healthy CAGR of 6.18 % during the forecast period (2017-2023). The non-invasive nature of aromatherapy is encouraging the market growth. Aromatherapy is practiced across the globe to treat several conditions like burns, eczema, acne, skin rashes, etc. and is also being gradually approved for pain management. Aromatherapy is common among the geriatric population as they help to heal chronic pain. The procedure is progressively being used at homes for instant relief from cold and flu, relaxation and sleep, mood enhancement, and pain relief. They are cost-effective, offer privacy and convenience. Aromatherapy finds application in the skin and hair care, relaxation, cold and cough, pain management, scar management, insomnia, and others.
Market Potential and Pitfalls
The aromatherapy market is experiencing an up thrust across the globe with a large number of the global population opting for aromatherapy, non-invasive nature of aromatherapy, and increasing lifestyle industry. The modern lifestyle is encircled with problems such as stress and sleep disturbances which have further inflated the market growth. Aromatherapy used aromatic and other essential oils which helps to combat cold, increase immunity and improve breathing disorders. Such benefits have encouraged the aromatherapy market worldwide. The surging practice of aromatherapy at home, growing customer fondness towards the use of natural products, and the high prevalence of lifestyle diseases are likely to propel the market growth in the coming years.
Essential oils used in aromatherapy possess several natural healing factors. Therapeutic grade essential oils have a positive impact on the overall wellness of the patient. They are considered a natural cleanser and also an antibacterial remedy when ingested. Moreover, people across the globe are becoming aware of the benefits provided by such natural therapies, which is further encouraging the market growth. Consumers are buying cosmetic products integrated with aromatherapy ingredients and essential oils. Aromatherapy products including and creams, bath salts, and massage oils are popular among the consumers. Manufacturers are thus offering a varied range of aromatherapy consumables which consist of natural ingredients, pleasant smell, and relaxing properties. Oils such as lavender, lemongrass, and peppermint are gaining huge prominence among the manufactures. Such factors are influencing the growth of the aromatherapy market across the globe.
On the contrary, the toxic nature of the essential oils and a dearth of proper guidelines are considered some of the top barriers vitiating the market growth across the globe. For instance, Cineole is an essential oil which can be poisonous above the recommended dose. An overdose can cause nausea, epigastric burning, dizziness, vomiting, rapid heartbeat, muscular weakness, feeling of suffocation, etc.
Global Aromatherapy Market: Segmental Analysis
The global aromatherapy market has been segmented on the basis of product, application, and therapeutic application.
By mode of product, the global aromatherapy market has been segmented into essential oils and equipment. Among these, the essential oils segment is likely to gain prominence in the coming years owing to the increased awareness regarding the therapeutic value of these oils.
By mode of application, the global aromatherapy market has been segmented into inhalation, tropical, and aerial diffusion.
By mode of therapeutic application, the global aromatherapy market has been segmented into relaxation and sleep, skin and hair care, pain management, and other remedies. Among these, the relaxation & sleep segment is considered to gain prominence in the coming years owing to the surging number of people suffering from stress and anxiety along with the side effects associated with alternative medicines.
Geographically, the aromatherapy market span across regions namely, Europe, North America, Asia Pacific, and the Middle East & Africa.
Considering the global scenario, the North American region is the most prominent region in the global market with the U.S. generating the maximum revenue. The high per capita income and high population density are the top two factors encouraging the market growth in this region. The surging awareness among the people regarding the health benefits of essential oils and aromatherapy coupled with the rising demand for herbal products for personal care are contributing to the growth of the market.
The European region is estimated to occupy the second spot and is likely to expand at the fastest speed. France is considered the largest market in this region owing to the tradition of aromatics. The presence of prominent market players has further influenced the market growth.
The Asia Pacific region is experiencing steady growth with China being the largest market owing to the presence of a large population. The region has proved to be a potential region for the market players owing to the surging incidences of lifestyle and chronic diseases, high population base, and growing disposable income of the people. Medical tourism makes the region a lucrative region for aromatherapy as economies like India having the traditional process of using natural resources and essential oils for treating various illness attract tourists across the globe.
March 27, 2019: Lunaroma Aromatic Apothecary in Burlington offer over hundreds of essential oils and they are now making their way into modern medicine with doctors using the age-old technique to help their patients.
The prominent players operating the global aromatherapy market comprises NOW Foods, Muji, Tree of Life, Young Living, Neal’s Yard Remedies, dōTERRA, Zija International, Nu Skin, Air Aroma, and others.
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