Polyurethane coating is a polymer consisting of a chain of organic units joined by urethane links which is a result of the reaction between an isocyanate component and a resin blend made with only hydroxyl-containing resins. Polyurethane coating chemistry is based on the combination of polyisocyanates mainly TDI and MDI with polyols such as polyesters, polyacrylates, and polyethers.

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There are various types of PU coatings based on various technologies such as solvent-borne polyurethane coating, water-borne PU coating, high solids PU coating and PU powder coating used in various end industries like automotive & transportation, wood & furniture, industrial, construction, textile, and electrical & electronics.

The polyurethane (PU) coating market is experiencing healthy growth which is expected to continue in the near future, majorly driven by the growing purchasing power and greater economic growth in Asia-Pacific. A significant amount of innovations are made by various market players in order to be prepared to serve the high potential end-use industries in future.

Asia-Pacific is the major PU coating market, which accounted for nearly half of the total global demand in 2012. The region is further expected to show quite high growth in future, mainly due to its growing domestic demand.

Automotive & Transportation was the single-largest end industry of polyurethane coating, with a market share of nearly 48.7% of the total demand in the PU coating market in 2012. Increasing demand for water-borne and 1-K PU coating is pushing the demand for PU coating at a notable pace.

Electrical & Electronics is comparatively consuming less volume of PU coating but the demand growth is anticipated to be significant due to increasing penetration of water-borne in various industries.

This study basically aims to estimate the global market of polyurethane coating for 2013 and to project the expected demand of the same by 2018. This market research study provides a detailed qualitative and quantitative analysis of the global PU coating market. It provides a comprehensive review of major market drivers, restraints, opportunities, winning imperatives, challenges, and key issues in the market.

The market is further segmented and projected for major regions such as Asia-Pacific, North America, Europe, and ROW, which is further segmented for key countries in each region. We have used various secondary sources such as encyclopedia, directories, and databases to identify and collect information useful for this extensive commercial study of the polyurethane coating market.

The primary sources, experts from related industries and suppliers, have been interviewed to obtain and verify critical information as well as to assess the future prospects of PU coating.

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Competitive scenarios of top players in the PU coating market have been discussed in detail. We have also profiled leading players of this industry with their recent developments and other strategic industry activities. These include: AkzoNobel N.V. (The Netherlands), PPG Industries (U.S), Sherwin Williams (U.S), Axalta Coating Systems (U.S.), and BASF SE (Germany).

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