Market Overview

Alcoholic beverages are distilled drink or liquor produced from fermentation of the sugar obtained from fruits, berries, and grains. These beverages contain more than a minimal amount of ethyl alcohol or ethanol. They are classified into three general classes called beer, wine, and spirit. Increasing number of adult and young population and high disposable income of the consumers are the major factors driving growth of the market. Innovation in product due to high demand for alcoholic beverages with changing taste and preferences is key factor for growth of this industry. Advancement in the distribution channels such as availability of separate counter for females, outlet on airports, online sales, and growing tourism sector are some of the factors boosting growth of market.

Consumption of alcoholic beverages in a limited quantity is associated with reduced risk of cardiovascular diseases. Furthermore, consumption of red wine reduces the risk of heart diseases and burns fat. Therefore, introduction of varieties among beer and spirits is expected to create lucrative opportunity for growth of the alcoholic beverages market.

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Market Dynamics

Europe is reported to have highest number of population consuming beer. Alcoholic beverages market in this region is led by France, followed by Germany, Italy, UK, and others. The high consumption rate of alcohol has also been recorded in the economies such as Estonia, Belarus, and Lithuania in this region. According to the World Bank Group, in 2015, Belarus consumed 17.1 liters per person per capita as compared to world average of 6.3 liters per person per capita.

North America is gaining significant traction in alcoholic beverage market, owing to increasing trend of alcohol consumption in young-adult people, which increases demand for high-quality alcoholic beverages. According to National Institute on Alcohol Abuse and Alcoholism (NIAAA), in 2015, around 6.2 percent of adult population were reported to be consuming alcoholic beverages in the U.S

Alcoholic Beverages Market Taxonomy

Based on the product type, alcoholic beverages is segmented into:

Beer

Ale

Lager

Stout

Distilled Spirits

Rum

Whiskey

Vodka

Gin

Others

Wine

Sparkling

Fortified

Champagne

Key players operating in the global alcoholic beverages market include Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc, Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA, SABMiller Ltd., and Carlsberg group.


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