Market Overview

Personal care products are primarily used to help maintain and enhance personal hygiene and physical appearance of an individual. These products are thus widely used across every household, by people belonging to all age groups, genders, and ethnic and economic status. Hygiene, the imperative to human health and wellbeing, is also the precursor to several diseases such as tuberculosis and malaria. Increasing preference for personal care products over the recent past is a result of increasing consumer awareness about various hygiene-related diseases as well as the benefits of such products to reduce risk of the spread of these diseases. This in turn, is boosting growth of the personal care products market. Furthermore, rising health consciousness among the populace over the recent past, is increasing inclination towards natural and organic personal care products, owing to increasing awareness about the negative health impacts of synthetic personal care products.

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Market Dynamics

Increasing number of consumers are seeking to simplify daily beauty schedules, owing to their busy lifestyle. This has resulted in an increasing demand for multifunctional personal care products, meaning one product suffices several cleansing needs. These products offer various features such as cleansing, anti-aging, antioxidant properties, miniaturization, and UV protection. This in turn, reduces the time spent on cleaning as well as cost incurred by purchasing various products. For instance, Sana Pore Putty Keana Pate Shokunin, a Japan-based personal care products brand launched BB Cream Pore Tight Life SPF 50+ that offers multifunctional features.

Personal Care Products Market Taxonomy

On the basis of product type, the global personal care products market is segmented into:

Hair Care Products

Shampoo

Conditioner

Hair Gel

Hair Color

Hair Oil

Skin Care Products

Face Cream

Anti-Aging Cream

Skin Brightening Cream

Sun Protection Cream

Body Lotions

Premium Products

Mass Products

Some of the major companies operating in the global personal care products market are Estee Lauder, Yves Rocher, The Body Shop, The Hain Celestial Group, L’Oreal S.A., Colgate-Palmolive Company, Johnson & Johnson, Unilever PLC, Avon Products Inc., Procter & Gamble, and Kao Corporation.


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