Market Overview

Probiotics are classified as beneficial bacteria’s that promote the healthy functioning of the gut. They are basically consumed to treat the digestive disorder. Probiotics improve the immune response and also preserve the proteins & lipids from oxidative destruction. Probiotics are available in the form of tablets, powders, capsules, and gel.

The global probiotics market is projected to surpass US$ 80.0 billion by the end of 2027, in terms of revenue, growing at CAGR of 6.8% during the forecast period (2020 to 2027).

Increasing consumption of functional and dietary supplements that have probiotics is expected to foster the market growth. Yogurts products are gaining huge demand for which manufacturer are continuously introducing a variety of products, thereby fueling the market growth of probiotics. For instance, in September 2019, Brownes Dairy has expanded its Western Australia market with the launch of Wiggles, a new range of prebiotic yogurt pouches. Wiggles yogurt pouches use a prebiotic fiber extracted from a plant called chicory root to help support the digestive health of consumers.

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Market Dynamics

The global probiotics market has witnessed significant growth in recent past years, owing to the rising health-conscious and adoption of a healthy lifestyle among consumers in the region. Moreover, growing awareness among consumers regarding health risks associated with excessive consumption of sugary beverages and foods with have high-calorie content is expected to provide lucrative growth to the global probiotics market over the forecast period.

Major players in the global probiotics market are increasing their investment on innovative product launchings, research & development and marketing & promotional activities to capitalize on emerging trends in food & beverage industry. This scenario is expected to fuel the market during the forecast period.

Detailed Segmentation:

Global Probiotics Market, By Type:

Probiotics Food and Beverages

Probiotics Dietary Supplements

Probiotics Animal Feed

Global Probiotics Market, By Application:

Human Probiotics

Animal Probiotics

Global Probiotics Market, By Ingredient:

Lactobacillus

Streptococcus

Bifidobacterium

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Key companies covered as a part of this study BioGaia AB, Chr. Hansen, Groupe Danone S.A., Nestle S.A., PROBI AB, Lifeway Foods, Inc., Mother Dairy, General Mills, Inc., China-Biotics, Inc., Yakult Honsha Co., Ltd., and E. I. du Pont de Nemours and Company

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