Maket Overview

A smartphone is a class of mobile phones that are distinguished from feature phones by the stronger hardware and software capabilities and broad mobile operating systems. A wide range of features are available on smartphone such as multimedia functionality including music, video, gaming, and camera, voice and video calls, internet including web browsing, and wide software functionalities. There are different operating systems used in a smartphone namely iOS (Apple), Android (Google), Windows (Microsoft), Blackberry Operating System, and others. Growth of social media platform such as Facebook and Twitter have increased the usage of smartphone. Over the years, smartphones have massively evolved and are integrated with innovative technologies including global positioning system (GPS), gyroscope, flash memory, optical fingerprint sensors, near field connectivity (NFC), augmented reality, virtual reality, etc.

The global smartphone market is estimated to account for US$ 8, 15,356.1 Mn in terms of value and 1,794.7 Mn Units in terms of volume by the end of 2019

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Market Dynamics

Rising disposable income of people increases the spending on media, entertainment, networking, and mobile communication, which in turn increases the sales of consumer electronics devices such as smartphones, gaming consoles, and laptops.

In addition, growing end-use industries such as e-commerce is expected to propel the demand of smartphones over the forecast period. The continuous growing e-commerce industry has offered a convenient platform for consumers to buy a smartphone at a convenient price. For instance, according to India Brand Equity Foundation, the Indian e-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.

Detailed Segmentation:

Global Smartphone Market, By Operating System:

Android

iOS

Windows

Blackberry operating system

other (Sailfish, Tizen, and Ubuntu)

Global Smartphone Market, By Distribution Channel:

OEM

Retailer

e-Commerce



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Key players operating in the global smartphone market are Samsung Electronics Co., Ltd., Vivo Communication Technology Co. Ltd, Apple Inc., Lenovo Group Limited, ZTE Corporation, Huawei Technologies Co., Ltd., TCL Communication Technology Holdings Limited, and LG Electronics Inc.

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