Market Overview

Web real-time communication is a method of communication through which interchanging information and exchanging real-time media, without any transmission delay is possible. Web real-time communication is a communication standard that enables peer-to-peer communication. It is a browser-based application that can be utilized for voice calling, video chats, data transmission, social networking, and gaming purposes.

Web real-time communication is a combination of applications including JavaScript, Application Programming Interfaces (APIs), and HTML5 for integration of communication technologies in browser. Web real-time communication comprises three Application Programming Interfaces (API), which includes GetUserMedia, DataChannels, and PeerConnection. GetUserMedia enables a user to access a device such as camera and microphone. DataChannels aids in maintaining communication between peers by enabling bidirectional data network. PeerConnection enables a link between local device and remote devices. These features improve quality of voice and video calls, which in turn enhances user experience. In addition to that, it provides security in web communication between receiver and sender as it follows encryption principle of both data and signaling.

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Market Dynamics

The global web real-time communication market is segmented on the basis of regions into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. The market for web real-time communication in North America accounted for the largest share in the global market in 2016. Growth in the region is attributed to the advanced technology and internet infrastructure, rising number of social media users in North America. For instance, according to Coherent Market Insights’ analysis, Facebook has the most active users about 1.860 billion per month. That is around 22% of the world’s population. In 2016 total, smartphone users in North America increased to about 78% from about 60% in 2015. Hence, increase in smartphone utilization will proportionally increase demand for internet connectivity. North America is the leading market for 5G network infrastructure technology. This is due to presence of key market player such as T-Mobile, which is planning to establish 5G network infrastructure in the U.S. Additionally, AT&T and Verizon Communication have already successfully completed 5G trial and are expected to deploy it by 2023. These factors are leading to increasing demand for real-time communication in this region.

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Major players operating in the global web real-time communication market include AT&T Inc., Tokbox Inc., Apidaze, Avaya, Inc., Cisco Systems, Inc., Genband Inc., Dialogic Corporation, Polycom, Inc., Oracle Corporation, Twilio, Inc., Quobis, and Cafex Communications, Inc.

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