The oral hygiene market is currently growing at a rapid pace. This can be attributed to the increasing awareness of oral health and the growing number of people who are willing to spend money on products that will improve their oral health. In addition, the aging population is also playing a role in the growth of the oral care market as they are more likely to suffer from dental problems.
The global Oral Hygiene Market size is expected to reach USD 54.9 billion by 2026, The market is anticipated to witness a CAGR of 3.1% over the forecast period. Increasing awareness about dental hygiene and growing number of dental clinics are some of the key factors driving the growth of the market. Moreover, rising disposable income and changing lifestyle are projected to propel the demand for premium oral care products over the forecast period. However, stringent regulations regarding the approval of oral care products are expected to restraint market growth to a certain extent.
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There are a variety of products available in the market for oral care, including toothpaste, toothbrushes, mouthwashes, floss, and dental devices. The market is segmented by product type, distribution channel, and geography.
The toothpaste segment is the largest product category in the oral hygiene market and accounted for the largest share of 51.3% of the market in 2020 . The growth of this segment can be attributed to the increasing awareness of the importance of oral hygiene and the health benefits of using toothpaste.
The supermarket/hypermarket segment is the largest distribution channel for oral care products and The consumer stores segment accounted for the largest share of 61.7% of the oral care market in 2020. The growth of this segment can be attributed to the convenient location of these stores and the wide range of products available.
The Asia-Pacific region is the largest market for oral care products and hold 31.6% of the oral hygiene market. Based on region, the oral care market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East Africa.
Top Market Players
Some of the key players in the global oral hygiene market include Colgate-Palmolive Company, The Procter Gamble Company, Johnson Johnson Services, Inc., Henkel AG Co. KGaA, and 3M Company.
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This study involved the extensive use of both primary and secondary sources. The research process involved the study of various factors affecting the industry to identify the segmentation types, industry trends, key players, competitive landscape, key market dynamics, and key player strategies.
Mr. Aashish Mehra
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