The web content, search portals and social media market comprises establishments mainly engaged in publishing and/or broadcasting content on the Internet exclusively and web search portals. This does not include non-internet versions of published or broadcasted data. The data may be in a textual, audio or video form.

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The global web content, search portals and social media market has shown a powerful growth in the past years with a CAGR of above 11%. The year 2017 recorded highest ever growth in this market with a net value of above $500 billion as per TBRC’s inhouse consultants.

TBRC’s latest report show historic and future trends in the market for each year with sourced reasons to support the growth claims.

The report also expects the web content, search portals and social media market to grow at a slightly higher CAGR till 2021 as compared to 2017. Geographies best suited for investments with highest return rate are also mentioned in the report.

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The biggest reason for this rise in the market is the increasing internet penetration, which grew rapidly during the historic period (2013-2017). It increased from 35% in 2012 to 46% in 2016. About 2.9 billion people had access to the internet, and mobile internet user penetration was 73.4%.
Initiatives such as Internet.org by Facebook also contributed to the increase in internet penetration. Increased number of internet users and faster wireless internet access were the major drivers for the internet and publishing industry.

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TBRC’s latest report will cover in depth understanding and calculated impacts of each market factor on a global as well as regional level, to analyze the best investment strategy for this market.
Top 5 companies included in the report are Google, Facebook, Tencent, Baidu and Netflix.

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