Global Smart Advertising Market is valued approximately USD XX billion in 2020 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2021-2027. Smart advertising makes use of advanced technologies such as AI and machine learning to target audiences based on various criteria including gender, age, location, etc. Increasing advancements in technology and increase in number of wireless internet connections worldwide are factors contributing to the market growth. For instance, according to Statista, the number of wireless internet users were 4.28 billion people in 2020, which was 90% of the total number of active internet users worldwide (4.7 billion). This percentage is expected to increase at a whooping rate in the near future owing to increase in the affordability and engagement of the users worldwide. Thus, with an increase in the wireless internet connections worldwide there will be an ultimate increase in the adoption of smart advertising in the long run. However, lack of skilled professionals and strict implementation of government rules and regulations regarding data privacy impedes the growth of the market over the forecast period of 2021-2027. Also, increasing awareness about the benefits of smart advertising and increase in adoption of digital banners and billboards is likely to increase the growth of the market in the forecasting period.
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The regional analysis of global Smart Advertising market includes Asia Pacific, North America, Europe, Latin America and Rest of the World for analysis and estimation, North America is a significant region in terms of market share, across the world owing to presence of well-established industries coupled with well-established wireless infrastructure. Whereas, Asia-Pacific is anticipated to exhibit the highest growth rate over the forecast period 2021-2027. Factors such as increasing investments from the companies coupled with technological advancements would create lucrative growth prospects for the Smart Advertising market across Asia Pacific region.

Major market player included in this report are:
Changing Environments Inc
Lamar Advertising Company
OUTFRONT Media Inc
CIVIQ Smartscapes
Clear Channel Outdoor Holdings Inc
Exterion Media (UK) Limited
JCDecaux Group
Include Ltd
Intersection
IKE Smart City

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Hardware
Software
Services
By Product:
Interactive Kiosks
Digital Poster
Digital Billboard
Others
By End Use:
Corporate
Government
Education
Food & Beverages
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
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