Materials that have capabilities to change their properties according to external environmental stimuli such as temperature, electric field, etc., are known as smart coating materials. These days, smart coating is gaining popularity in commercial application segment as it is used for protective as well as for decorative purposes. Smart coating has many competitive advantages in a wide variety of applications. It could be a coating that can indicate damage on an aero engine or oil and gas platform or even in a composite being used to save weight on an aircraft.

In addition, it could be a barrier coating for a packaging film application and also be transparent and moisture ingress. Due to unique characteristics of this material, it is being adopted in various application segments such as military, aerospace, hospitals, automobiles, etc. This is a major driving force that is leading the manufacturers to invest in smart coating materials. Due to such advance applications of the smart coating materials, consumers are also willing to pay premium prices for smart coated products. Smart coating material increases the weight of the final products and impacts aesthetics of the final product. This is limiting the adoption of smart coating in few application segments such as consumer electronics, apparels, etc. Environmental impact of smart coating is a major limiting factor that is hampering the growth of smart coating market.

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Smart coating product market (sensing types) analysis:

The global smart coating product market ( sensing types) is segmented into pH, Ionic strength, temperature, pressure, surface tension, electric or magnetic field, light, acoustic and mechanical forces. Plastic and silk threads have temperature sensor coating; therefore, these products are used in surgical operation. Pressure sensor coating is used in industrial safety. Due to its chemical resistant and weatherproof properties, smart coating is the choice of both industrial and domestic users.

Smart coating end user application market analysis:

The global smart coating end user application market is segmented into Medical Fields, Military applications, IT Technologies, Aerospace, Food & Packaging, Agriculture, Automotive, Architectural, Industrial, Household, Cosmetic & Personal Care and Apparel. This would be well accepted in Military & Medical field and also in other applications where quality and performances matter and not price. End users are always willing to pay premium price for functionality such as scratch resistance, and water & heat resistance coatings. Due to these benefits, smart coating is widely accepted in modern world.

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Smart coating geography market analysis:

Geographically, the global smart coating market is segmented into Asia Pacific, North America, Europe and rest of the world. Though smart coating has great demand in Europe, the manufactures are suffering from negative biological and environmental issues such as ‘greenness’. This restricts manufactures from bulk production of coating materials. Due to some of the popular world events such as Dubai’s world expo trade convention, FIFA world cup in Qatar and massive infrastructural development plan of UAE, the demand for smart coating would increases in Asian regions.

Smart coating market competitive analysis:

The key players in the global smart coating market are Balcony Systems Solutions Ltd, Nanoshell, Cima Nano tech., New Energy technologies, Ancatt Inc., Research Frontiers, Inc., and Debiotech SA. AnCatt has recently developed environmentally friendly anti-corrosion coating platform, which has cost effective, lightweight and self-healing properties as compared to other products in the segment. New Energy technology is developing the first-of-its kind SolarWindow technology, which enables see-through windows to generate electricity by ‘spraying’ their glass surfaces with New Energy’s electricity- generating coating. Cima Nano Tech introduced ultra-low resistance SANTE EMI shielding film for lightweight, transparent, and thinner EMI shielding.

KEY BENEFITS:

· This study gives a detailed analysis of drivers and factors limiting market expansion of smart coating
· Micro level analysis is conducted based on its product types, end user applications and geographies
· Porter’s five forces model gives in-depth analysis of bargaining power of buyers and suppliers, threats of new entrants and substitutes and competition amongst the key market players
· From the value chain analysis, the stakeholders can get a clear and detail picture about this market.

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