The global smoothie maker market size was valued at USD 2.4 billion in 2021. The market is projected to grow from USD 2.4 billion in 2021 to USD 3.1 billion by 2028, exhibiting a CAGR of 4.50% during the forecast period.
 
The growing demand for smoothies containing green leafy vegetables like kale, spinach, lettuce, and collard greens to improve digestion, strengthen the immune system, and reduce cravings for unhealthy foods, the growing customer awareness of the product's benefits, and the rising need for the product as a result of these factors are the main factors that are anticipated to propel the growth of the smoothies maker market during the forecast period. Additionally, it is projected that the rising need for convenience and affordability, as well as the rising demand for local flavors in soft drinks that include tropical flavors and the use of novel ingredients like erythritol, will all contribute to the expansion of the smoothie maker market. Furthermore, the market for smoothie makers is being restrained by the rising demand for healthy foods and beverages.

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COVID-19 IMPACT

Every industrial sector has been affected by the COVID-19 epidemic to varying degrees. As a result, every industry has experienced a significant slowdown in manufacturing during the first half of 2020. The magnitude of the pandemic and its impact on production, demand, and supply chains, which are likely to impact the growth of the global smoothie maker market, make the outlook for the remainder of the year still unclear. The Covid-19 pandemic, restrictions on logistics, and rigorous lockdown measures with low manufacturing also hindered the market's expansion.
 
DRIVING FACTORS

A Changing Trend Toward a Healthy Lifestyle and Eating Habits Will drive Market Growth

Globally, the accelerated pace of life and shifting work conditions have led to unrestrained eating habits and increased diseases. According to data from the Centers for Disease Control and Prevention, a quarter of Americans consume fruits and vegetables every day, which helps them avoid chronic diseases like cancer and heart disease. An increase in the consumption of fruits and vegetables can be attributed to the growth in diseases that are prevalent in society. There are many advantages to using a smoothie maker that make it simple to develop healthy eating habits while saving time. Smoothie consumption has increased as a result of greater social media influence and increasing knowledge of the advantages of a healthy diet. To ensure their bodies get the nutrients and vitamins they need daily, most consumers are switching to healthier options that can be consumed ready-to-eat. In the future years, it is anticipated that the growing trend toward homemade smoothies-on-the-go will increase demand for smoothie makers.
 
RESTRAINING FACTORS

Counterfeit Goods are Widely Available, which Inhibits Market Expansion

Numerous smoothie makers on the market today are knockoffs composed of inferior components. Due to their lower cost, these products are frequently chosen by customers unaware that their safety has not been checked. Because of low-quality components, these smoothie machines are not as long-lasting as their original equivalents. These issues are anticipated to limit market revenue growth during the anticipated period.

LIST OF KEY COMPANIES PROFILED:

SharkNinja
Oster
Magic Bullet
Hamilton Beach
Epica
Duronic
BELLA
Hamilton
Jamba
Vitamix

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