Insect Repellent Market was at USD 5.64 billion in 2020. The market is likely to be valued at ISD 9.6 billion by the end of the forecast period. The insect repellant market will register a compound annual growth rate (CAGR) of 6.8% during the forecast period from 2020-2025.

Insect repellant is a substance made of chemicals aimed at discouraging insects from climbing or landing on clothing, skin, and other surfaces. The outbreak of insect-borne diseases including malaria, Lyme, dengue, bubonic plague, zika, West Nile fever, and river blindness necessitate the application of insect repellants. Insect repellent market has witnessed a substantial growth owing to the growing health awareness and extreme health consciousness among consumers. Natural products are expected to entirely substitute the inorganic market based on the purchasing power of the consumers.

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Market Growth Rate and Trends

The following trends are currently prevailing in the market:

Rural areas have been witnessing rising awareness regarding the advantages of insect repellants in recent years. Insect repellants have been replacing the traditional methods to avoid mosquitoes. With growing awareness and products innovations, demand for herb based and natural insect repellants has been fueling the market growth in both rural and urban areas. Vendors are developing new products integration. For instance, Dabur launched an insect repellant with additional skin benefits.

The key trend leading to the extensive adoption of insect repellants is the exponential rise in mosquito-borne disease cases. Mosquito bites transmit disease which has been a growing concern among consumers especially while being outdoors for recreational activities leading to increased adoption of repellants. World Health Organization (WHO) registers millions of mosquito-based disease cases around the world annually. These factors have led to extensive advertisements by competitors through televisions, billboards, social media, and newspapers among others. This is a key trend for the insect repellant market growth.

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Impact of Covid-19 on the market

There has been an inconsistent growth for the home care and décor industry, since the outbreak. The focus has been completely shifted towards preventing the spread of virus. Due to the ongoing economic crisis led by the pandemic, the home care and décor industry has witnessed an overall performance drop. However, there may be a light of hope for the insect repellent industry owing to the UK army’s belief that insect repellant may protect the people from the virus. Disruption of supply chains has affected the market temporarily. Due to the pandemic, there has been widespread awareness campaigns by government and private organization to maintain health and fitness. In order to prevent insect-borne diseases, it is anticipated that the pandemic will fuel the insect repellant market growth in the years to come.

Market Dynamics

Drivers:



The primary driver for the insect repellent market is the exponential rise in insect-borne diseases annually. Multi-million cases of malaria, and dengue are registered across the globe yearly. The growing awareness is propelling the insect repellant market growth.

The market is also driven by the proactive approach of government of disease control along with growing awareness campaigns by government and private organizations. The affordability is also an important factor leading to the expansion of customer base with different purchasing powers.

The demand for natural products is an important factor leading to innovation. Demand for organic product is substituting the inorganic product market leading to larger R&D investment, and thus diversification of product portfolios.

There has been an increase in the generation of waste on commercial, residential, and industrial levels. World Health Organization anticipates the global waste generation to grow by 70%. Garbage dumps act as a breeding ground for insect thus increasing the chances of spread of insect-borne diseases. This is an important driving factor for the insect repellant market.

Restraints:

Insect repellents have adverse effects on the consumers such as breathing problem, itching in eyes, and headache. For instance, DEET is a toxic chemical present in the repellants which is harmful for the skin. These factors are restraining the market growth and providing growth opportunities for the development of organic insect repellents which are perceived as “safe”.

Market is highly fragment due to the presence of local vendors. Presence of low-quality, and counterfeit products hinder the market growth.

Recent Developments

In 2018, Mortein launched “2-in-1 insect killer” with the guarantee of 100% kill on the mosquitoes causing dengue and zika, and cockroaches causing diarrhea.

In 2013, Godrej launched a new variant of paper mosquito repellent to capture the rising portion in the developing nations.

Market Segmentation & Growth

Insect Type:

Mosquito
Bugs
Fly Repellent
Others
Mosquito segment dominated the 2018 insect repellent market owing to the rising incidence of waste generation and global warming, which enable breeding of mosquitoes. Stagnant water acts as a breeding ground for mosquitoes. Affordability of the product, awareness campaigns, and government initiatives promote the segment growth. Penetration in the unexploited markets and development of repellents with plant-based ingredients will propel the mosquito segment growth during the forecast period.

Product Type:

Vaporizers
Spray
Cream
Others
Vaporizer segment led the insect repellent market in terms of share in recent years and is expected to retain its dominance over the forecast period. Herbal ingredient of the vaporizer make it popular among consumers. The segment helps in the reduction of insect count as well. These wide range applications make the segment popular. Spray segment is among the faster growing segments due to its various applications. Getting rid of insects in pipelines can be done with the help of sprays.

Geographical and Regional Presence

Global insect repellent market can be segregated into five key major regions: North America, Latin America, Europe, Middle East & Africa, and Asia Pacific.

The highest market share in the global insect repellent market is held by Asia Pacific and the region will continue to retain its dominance over the forecast period. The region held 40% market share in 2018. The majority of share in the region is held by India which will witness a significant compound annual growth rate of 8.9% in the forecast period. Rise in insect-borne disease along with growing awareness about the product is fueling the market growth in the region.

Middle East & Africa holds the second largest share in the global insect repellent market. Africa is experiencing a growth in vector-borne disease necessitating the use of insect repellants. The government in the region is implementing necessary actions to avoid the spread and promote the use of repellents. The regional market is supposed to record considerable growth rate over the calculated period.Competition in the marketplace

In order to gain competitive advantage, various companies prevalent in the market are distinguishing their product portfolios based on the price, ingredients, format, region of operations, and functionality. Industry players are investing heavily in advertisements and paid promotions as consumer awareness regarding the products and its benefits are necessary. The demand for natural product have forced the companies to innovate in order to expand their customer base. The target group for the companies belong to the age group of 20-35 in which the people are more health and skin conscious. They are the potential customers for the market. Additionally, players are developing innovative products catering to the needs of their customers. For instance, lime flavor mosquito hit by Godrej kills mosquito without altering the aroma.

Key Players

Spectrum Brands, Inc.
Henkel AG & Co. KGaA
C. Johnson & Son
Reckitt Benckiser group PLC
Dabur India Ltd.
Swayer Ltd.
The Godrej Company
Quantum Health
Enesis Group