Market Overview:
The Global Pregnancy Testing market turned into valued USD 1.29 Billion in 2018 and predicted to reach USD 1.65 Billion through 2023 growing at a CAGR of 5.10%. A Pregnancy Testing attempts to decide a lady is pregnant or not. Indicative markers are discovered in blood and urine, and being pregnant assessments require sampling this type of materials. A Pregnancy Testing are assessments used to come across the presence of reproductive hormones in conjunction with Follicle Stimulating Hormone or Luteinizing Hormone. Fertility fast check kits assist to locate the precise day of ovulation or verify the presence of menopause in girls wherein as they’re used to hit upon the sperm count.
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Increasing number of stillbirths is to thrive the market growth
Factors affecting market growth:
• Intensifying the number of unsafe abortion (+)
• Growing disposable income of the population (+)
• Escalating demand for fast and self-contained tests (+)
• Increasing number of stillbirths (+)
• Rising awareness about prenatal testing (+)
• Low adaptation rate (-)
• High price of test kits (-)
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Market Segmentation
The Global Pregnancy Testing market is segmented on the basis of
By Product
• Pregnancy Test Kits
o Strips/Dip Sticks & Cards
o Mid-Stream
o Cassette
o Digital Devices
• Ovulation/Fertility Test Kits
o Line Indicator Devices
o Digital Devices
By Test Type
• FSH Urine Test
• Luteinizing Hormone (LH) Urine Test
• Human Chorionic Gonadotropin (hCG) HormoneBloodTest
• Human Chorionic Gonadotropin (hCG) Hormone Urine Test

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Key players:
The major share holders of the market include Alere Inc., Quidel Corporation, Prestige Brands Holdings, Church & Dwight Co., Inc., bioMérieux SA, Geratherm Medical AG, Germaine Laboratories, Abbott Laboratories, Kent Pharmaceuticals, Rite-Aid, Procter & Gamble Co., DCC Plc., and Swiss Precision Diagnostics GmbH.
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