Market Reports on China presents the report, on “Traditional Toys and Games in China”. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues.

Traditional toys and games registered healthy current value growth of 8% in 2016, with rising demand for such products among consumers fuelling sales. According to the National Bureau of Statistics of the PRC, the number of births increased in 2016 to reach 18 million, thus driving demand for baby and infant toys, which posted current value growth of 9% in 2016, slightly higher than in 2015. Value growth within pre-school toys also increased to 7% as Chinese parents are increasingly purchasing

Traditional Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Executive Summary
Key Trends and Developments
Market Data
Sources

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