Market Reports on China presents the report, on “Writing Instruments in China”. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues.

In 2017, the retail value sales of writing instruments in China continue to maintain a healthy growth rate of 7%. The continued input of the education industry and the stability of the population in primary and secondary schools are the main reasons for the growth of writing instruments in China during the review period. Moreover, the yearly increase in extracurricular remedial classes also stimulated the frequency in the consumption of stationery in China.

Writing Instrumentsin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines
Trends
Prospects
Category Data
Strategic Direction
Key Facts
Internet Strategy
Private Label
Competitive Positioning
Executive Summary

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