The Europe water enhancer market size is estimated to register a robust CAGR during the forecast period, 2021-2028. Growth of the market is attributed to increasing health benefits such ashigh in antioxidants vitamin C, zero calories, sugar, and gluten free.
Water enhancer with their estimated health benefits creates a great scope in health care sector. Production of beverages in terms of technologies has shifted its dynamics from the last few years as they are available in many forms such as fitness drops, energy, flavored individually containing its unique benefits.
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Quality of water in countries like Italy, Germany, Spain, France, and some parts of the Europe is driving the demand for quality water in addition with more minerals and taste therefore they are focusing more towards implementation of more water enhancers. Since the imposition of sugar tax in the UK in 2018 the demand for the non-alcoholic or sugar free beverages has increased drastically.
Due to rising awareness and health consciousness population demand of France, Germany, and Italy has risen drastically for natural and healthy drinks this paves a way of opportunities to the Europe water enhancer market. Recently new product has been launched in the market with weight and skin management formulae which drives the market. COVID 19 outbreak has affected the industries and economies globally. Food & beverages industry had to witness a far more disruption than any other industry such as supply chain break down and shortage of raw material failing in feeding the rising demand. China is considered as the global manufacturing hub with an abundance of raw material suppliers. The origin of the pandemic from the country has adversely affected the growth of the market.
Market Trends, Drivers, Restraints, and Opportunities
• Rising health concerns in major parts of Europe is one of the major factors in driving the market during the forecast period.
• Increasing demand for good quality of water is anticipated to boost the market in the coming years.
• Lack of strict regulation by authorities, convenient and consumer friendly packaging offered by the players is expected to propel the market during the forecast period.
• Growing product variation making it available in different forms is expected to spur the market during the projected period.
• High cost incurred while installation of water enhancers possess a challenge that can hamper the market expansion.
• Ingestion safety issues act as one of the main factor that can hinder the growth of the market in the coming years.
• Lack of consumer awareness about the consumption of certain products possesses a key factor that can hamper the market expansion during the forecast period.
• Rapid growth of water enhancer industry is main factors in driving the market in the coming years.
Market segment insights
The online retain store segment is estimated to constitute key market share
In terms of distribution channels, the market is fragmented into supermarkets/hypermarkets, convenience stores, online retails store, pharmacy & health store, and others. The online retails store segment is expected to constitute key share of the market in the coming years owing to concrete establishment in the Europe with the significant growth in e-commerce segment, and availability of wide range of non-alcoholic beverages. However supermarkets/hypermarkets segment is estimated to expand at steady pace owing to availability of products for the consumers on an urgent basis.
Key players competing in the water enhancer market include The Coca-Cola Company; The Hut.com Ltd; Pure FlavourGmbh; The Kraft Heinz Company; and Dyla LLC
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