Make sure that your site is accessible and viewable by everyone. Obviously you want it to look good or people are not going to enjoy going to your site, but leave the excessive Flash animations or crazy color schemes to someone else. Give your viewers something that they like to look at and something that anyone can get information from.If you need to represent something, either a product or service that requires good visual representation, make sure to spend the extra money getting professional looking photographs to showcase your products. Because people on the web cannot physically see, hold, or touch an object, they require visual images to make them comfortable with their purchases. Proper business website marketing should take advantage of this by investing in a service, namely professional photographs, to display their product's worth.

A great way to open the door to more traffic is through link affiliations. Linking your site through various other content rich sites will help prove your credibility, quality and amount of traffic. The use of a link network helps one another through the use of URL linking from one site to the next and will give viewers the opportunity to be exposed to other sites with information similar to what they are looking for. It's usually a win-win situation.Business website marketing through the use of SEO, search engine optimization, is another route to go. It involves determining key words that are identifiable within your targeted audience, to be put into your website content. This helps increase your chances of being found online by being ranked higher on search engines.